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About the Role
As Director of Employee Marketing, you will lead employee acquisition and engagement efforts to achieve business activation targets. You will own how frontline workers discover, sign up for, and utilize Stream's products, continuously testing and refining the entire user journey from in-store activation to digital engagement.
Responsibilities
- Partner with Implementation and Client Success teams to understand client needs and tailor activation strategies.
- Design in-store and digital campaigns based on client understanding.
- Optimize campaigns across the customer lifecycle: awareness, acquisition, activation, retention, referral, and revenue.
- Test new creative approaches to improve campaign performance.
- Utilize data and analytics to drive business results through continuous testing.
- Collaborate with the Impact research team to refine messaging and tone of voice based on user insights.
- Support new product launches.
Requirements
- 3-5 years in growth or performance marketing roles.
- Strong analytical and quantitative skills with experience in measuring campaign performance and customer conversion.
- Demonstrated success in delivering sustained improvement of marketing campaigns.
- Familiarity with tools and strategies for customer acquisition, activation, retention, and cross-sell.
- Previous experience in B2C digital businesses and fast-paced scale-up environments.
- Fintech experience is valued but not essential.
Skills
- Growth marketing
- Performance marketing
- Campaign optimization
- Data analysis
- Customer acquisition
- Customer activation
- Customer retention
- Cross-selling
- Messaging strategy
- User research
Location
- New York
Work Type
- Hybrid
- 3 days in office
- 2 days remote
Experience Level
- 3-5 years
Salary/Compensations
- $140,000 – $200,000
Benefits
- Equity
- 20 days vacation
- Flexible time off
- 12 weeks paid Maternity Leave
- 2 weeks paid Paternity Leave
- Health benefits
- Dental benefits
- Vision benefits
- 401K program
- Access to Stream product
About the Company
- Stream is on a mission to bring financial wellbeing to all workers.
- We partner with well-known employers to provide fairer financial services to their teams.
- Over 3 million people use Stream to track shifts and earnings, save, budget, access financial education, and choose their pay.
- Stream is a VC-backed, scale-up pace company with a social conscience, founded by leading financial charities and impact funds.
- We are a team of over 300 passionate individuals building a category-leading FinTech product.
Equal Opportunity
- Stream is an equal opportunity workplace.
- We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.