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About the Role
As our very first dedicated marketer, you will operate as a strategic generalist tasked with constructing our customer acquisition engine from the ground up. Working in close alignment with the founding team, product designers, and content managers, you will assume full accountability for our go-to-market strategy, funnel architecture, and brand equity. You are expected to be an operational doer who rigorously tests hypotheses, scales paid channels, implements robust HubSpot automation, and accelerates our growth trajectory while establishing our commercial presence in the DACH market.
Responsibilities
- Establish comprehensive marketing blueprints, allocate channel budgets, define KPIs, and sharpen messaging for varied agency demographics and buyer personas.
- Exercise complete ownership over paid channels, centering primarily on Meta Ads to drive campaign creativity, structure, testing, and optimization.
- Fine-tune the entire customer journey from initial click to trial onboarding and monetized conversion with precision.
- Configure HubSpot as our core marketing infrastructure, managing lead nurturing sequences, scoring models, and comprehensive reporting dashboards.
- Identify and scale secondary growth drivers such as LinkedIn campaigns, targeted webinars, and strategic partner programs.
- Coordinate with Product and Customer Success teams to effectively merchandise case studies, feature updates, and product launches.
- Maintain pristine attribution models and analytics tracking for accurate ROI evaluation and data-driven decision making.
- Define future hiring needs and evaluate external partner ecosystems.
Requirements
- At least 3 years specializing in B2B SaaS marketing within fast-paced, high-growth environments.
- Proven hands-on execution managing and scaling Meta Ads campaigns.
- Extensive technical proficiency in HubSpot workflows, lead scoring, and CRM integration.
- Comprehensive grasp of product-led growth (PLG) and trial-based conversion models.
- A strategic yet execution-focused mindset requiring minimal supervision, paired with high ownership, initiative, and strong emotional intelligence.
- Analytical rigor in tracking, testing hypotheses, and performance scaling.
- Fluent German (C2 level) for nuanced copywriting, paired with professional English (C1 level) for internal operations.
- Background within agency operations, marketing services, or recruitment sectors.
- Practical knowledge of LinkedIn advertising, organic social, or community marketing frameworks.
- Experience coordinating external vendors, creative agencies, or growing marketing teams.
Skills
- Meta Ads
- HubSpot
- Product-Led Growth (PLG)
- Performance Marketing
- Marketing Automation
- CRM Integration
- Analytics Tracking
- LinkedIn Advertising
- Organic Social
- Community Marketing
Location
- Germany
Work Type
- Hybrid
- Fully Remote
Experience Level
- Minimum 3+ years in B2B SaaS marketing
Salary/Compensations
- €70,000 – €85,000 gross annual salary
Benefits
- Individual Performance Bonus
- 30 days of paid vacation per year
- 3–4 annual team gatherings at HQ
About the Company
- Profitable, bootstrapped B2B SaaS enterprise based in Kempten, Germany.
- Product development philosophy centers on pragmatism, user-centric design, and lean architecture.
- Agile team culture characterized by short communication lines, high individual ownership, and a collaborative environment.