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About the Role
We are seeking a growth marketer to own and expand customer retention and CRM initiatives. This role offers a significant opportunity within an established, fast-growing DTC brand with a loyal global community and strong creative identity. You will be responsible for shaping strategy, building the roadmap, and implementing a test-and-learn approach to drive measurable commercial impact.
Responsibilities
- Own and optimize the email & SMS program in Klaviyo, including building and reporting on lifecycle flows and the weekly campaign calendar.
- Develop the CRM/retention roadmap and customer segmentation across the full post-purchase journey.
- Plan and execute A/B tests on creative, offers, subject lines, and send times, reporting against retention KPIs.
- Own retention reporting, including repeat purchase rate, customer LTV, churn, and email/SMS revenue, and share insights with the wider Ecommerce team.
Requirements
- Demonstrable evidence of sharp thinking, intellectual curiosity, and a bias to action.
- A structured, hypothesis-led approach to problem-solving.
- Ability to form a view, test it, analyze data honestly, and iterate.
- Self-starter mentality with a desire for channel ownership in a fast-paced team.
- Enthusiasm for learning a channel end-to-end.
- Strong copy and creative judgment; ability to take ideas from concept to live test independently across email and SMS.
Skills
- Klaviyo expertise (or comparable ESP) for building flows, segments, and campaigns.
- Confidence with retention metrics such as LTV, repeat purchase rate, churn, and cohort analysis.
- Demonstrable record of growing repeat purchase rate and CRM-driven revenue.
- Commercial and analytical mindset.
- Loyalty or subscription experience (nice to have).
- Clear test-and-learn examples with evidence of uplift achieved (nice to have).
Location
- Hoxton office
Work Type
- Hybrid working model
Experience Level
- 2–4 years in CRM / retention / lifecycle marketing, ideally at a DTC ecommerce or consumer brand
Salary/Compensations
- Competitive salary reflective of experience and impact
Benefits
- Significant opportunity for growth, ownership, and career progression
- 30% Friends & Family discount on all Mous products
- 25 days’ holiday + 8 bank holidays
- 1 month paid leave after 5 years’ service
- Cycle to Work Scheme
- Charlie HR perks and discounts
- Regular socials, events, and on-site activities (including an on-site gym)
About the Company
- Mous is a brand dedicated to creating tech and lifestyle products that are fit for purpose, perform as promised, and empower users.
- With over 10 years of experience, Mous pushes product performance through first-principles design, real-world testing, and significant R&D investment.
- The company has built world-class in-house marketing capabilities, creating engaging, performance-led content for a passionate, fast-growing community.
- Mous aims to raise industry standards and build one of the most effective consumer brands globally.
Equal Opportunity
- Mous is an equal opportunity employer.
- We celebrate individuality and are committed to building a diverse team with a wide range of experiences, perspectives, and backgrounds.