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About the Role
We’re looking for a creative strategist to shape and elevate Shop LC’s social-first creative across Meta (Facebook and Instagram) and other major social platforms. You’ll turn audience insights, brand priorities, and platform trends into compelling creative concepts designed to capture attention, build engagement, and support business growth. This role combines creative vision with hands-on performance thinking and team leadership, with direct visibility to Shop LC’s President.
Responsibilities
- Develop a clear creative vision and social content strategy aligned with Shop LC’s brand, audiences, and business goals.
- Lead the development of fresh, platform-native concepts and campaigns across video, graphics, animation, and other social formats.
- Guide designers, copywriters, and video editors from brief to final asset, ensuring strong execution, consistency, and brand fit.
- Use campaign results and audience insights to refine creative direction, test new approaches, and improve engagement and conversion.
- Keep up with Meta and social platform trends, formats, algorithms, and best practices; translate relevant changes into actionable creative ideas.
- Work closely with marketing, product, and sales teams to turn business priorities and product stories into effective social creative.
- Maintain a consistent, recognizable brand voice and visual identity across social channels.
- Coach and develop team members, set clear priorities, provide regular feedback, and support performance and career development.
Requirements
- 7+ years of experience in creative, social, or digital content roles, including at least 3 years leading a social-focused creative team.
- A strong portfolio demonstrating social campaigns and creative work, particularly for Meta platforms.
- A strong understanding of social trends, visual storytelling, creative strategy, and platform-specific content.
- Experience leading creative teams or coordinating designers, copywriters, and video editors.
- Proficiency with Adobe Creative Suite and familiarity with social media management and publishing tools.
- The ability to interpret campaign performance and use insights to guide creative decisions.
- Strong communication, collaboration, project management, and leadership skills.
Skills
- Social trends
- Visual storytelling
- Creative strategy
- Platform-specific content
- Adobe Creative Suite
- Social media management tools
- Social media publishing tools
- Communication
- Collaboration
- Project management
- Leadership
Location
- Austin, Texas
Work Type
- Full-time
Experience Level
- 7+ years of experience in creative, social, or digital content roles
- 3+ years leading a social-focused creative team
Education Level
- Bachelor’s degree in Marketing, Graphic Design, or a related field.
Benefits
- Company-paid employee medical, dental, vision, and life insurance
- 401(k) matching
- Profit sharing
- Paid time off and holidays
- Disability coverage
- Tuition support
- Employee discounts
About the Company
- Shop LC is a vertically integrated, omnichannel retailer headquartered in Austin, Texas.
- We bring jewelry and lifestyle products to customers through television, e-commerce, marketplaces, OTT, and social platforms.
- Shop LC is the U.S. retail subsidiary of Vaibhav Global Limited, a publicly listed global organization with retail operations in the UK and Germany and manufacturing and sourcing operations across several countries.
- Our purpose is Delivering Joy.
- Through our Your Purchase Feeds… program, every item sold helps fund a nutritious meal for a child in need.
- The program currently provides more than 54,000 meals per school day, with a mission to reach one million meals per school day by 2040.
Equal Opportunity
- Shop LC is an equal opportunity employer.
- We celebrate diversity and are committed to creating an inclusive environment for all employees.