Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Chief Revenue Officer (CRO) (m/w/d) role.
Rezi rewrites your resume against Vivira Health Lab's job description. Free.
Tailor your resume to this Chief Revenue Officer (CRO) (m/w/d) role.
Rezi rewrites your resume against Vivira Health Lab's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Chief Revenue Officer (CRO) (m/w/d) posting at Vivira Health Lab — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Chief Revenue Officer (CRO) (m/w/d) posting at Vivira Health Lab — free, in seconds.
About the Role
Vivira offers a digital movement therapy app as a solution for back pain, the most common cause of work disability in Germany. The app is accessible, easy to use, effective, and reimbursed by health insurance. Vivira was founded to provide the simplest and most effective treatment for musculoskeletal disorders.
Responsibilities
- Oversee the entire revenue organization, including Practice Sales & Success, Patient Success, Marketing, and CRM, managing approximately 30 employees.
- Report directly to the CEO and serve as a member of the Core Leadership Team.
- Lead all team leads within the Revenue organization.
- Continue the revenue transformation by defining revenue strategy, tactics, and OKRs.
- Establish clear responsibilities and ensure seamless integration of Sales & Success, Marketing, and CRM teams across the value chain.
- Lead and coach team leads, providing direction, goals, and support without micromanaging.
- Define marketing strategy with the Marketing Lead and drive the team towards ROI-positive results.
- Assess the economic viability of campaigns and ask pertinent questions.
- Represent the Revenue department in the Core Leadership Team.
- Develop new access channels to practices and patients, forge partnerships, and create new revenue streams.
- Shape Vivira's market positioning and relationships with partners.
Requirements
- Several years of executive experience as CRO, CCO, Commercial Director, or VP Sales/Commercial in the Pharma, MedTech, or Digital Health sector with a B2B2C model.
- In-depth knowledge of the German healthcare system from experience in consultative sales, particularly in the outpatient sector.
- Proven experience in advising and acquiring physicians for complex products, ideally in orthopedics and general medicine.
- Demonstrated success in building and scaling teams for practice support, both in field sales and inside sales.
- Understanding of sales as a consultative process, focusing on medical benefits, evidence, and practice relief.
- Experience leading marketing teams, assessing the economic viability of performance marketing campaigns, and understanding practical, on-site marketing.
- Proficiency in managing the interface between marketing, practice support, and patient activation.
- Experience leading managers (direct reports who are team leads).
- Ability to combine strategic thinking with a hands-on mentality.
- Experience guiding organizations through change and scaling phases.
- Proactive identification of issues and transparent communication of problems before they escalate.
- Native-level German language proficiency.
- Fluent written and spoken English.
- A strong track record with concrete examples of taking responsibility, making difficult decisions, and achieving measurable results.
- Experience in consultative sales and marketing is essential; pure business development or strategy profiles without this background are not suitable.
Skills
- Revenue Strategy
- Sales Management
- Marketing Strategy
- Performance Marketing Assessment
- Team Leadership
- Change Management
- Consultative Selling
- Partnership Development
- Market Positioning
- Digital Health
- MedTech
- Pharma
- B2B2C Models
- German Healthcare System
- Orthopedics
- General Medicine
- Practice Support
- Field Sales
- Inside Sales
- Strategic Thinking
- Hands-on Mentality
- Cross-functional Collaboration
- Problem Solving
- Network within Pharma/MedTech/Healthtech Ecosystem
- Digital Therapeutics (DTx)
Location
- Berlin, Germany
- Munich, Germany
Work Type
- Hybrid
- Remote (EU, EWR, Switzerland, Israel & UK)
- Business Travel
Experience Level
- Executive
- Senior
Benefits
- 2-3 days per week in office
- Flexible home office
- Up to 1 month per year remote work from EU/EWR/Switzerland/Israel/UK
- 30 vacation days
- Digital support for mobility and back strength
- Increased employer contribution to company pension plan
- Referral bonus program
- Multiple company and team events per year
About the Company
- Vivira Health Lab provides digital healthcare with added value through its app, officially listed as a DiGA (Digital Health Application) by the BfArM and prescribed by doctors in Germany, with costs covered by statutory health insurance.
- The app offers patients easy, effective, and anytime access to therapy, regardless of location.
- Vivira is an international, growing team based in Berlin.
- The team is united by the goal of shaping digital medicine in a human, innovative, and collaborative way.
- The company culture is based on responsibility, drive, and friendliness, fostering initiative, diversity, and genuine collaboration.
- Vivira offers opportunities for professional development, implementation of exciting projects, and the chance to directly improve the quality of life for many people.