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About the Role
The Assistant Store Manager (ASM) is a critical leader who partners with the Store Manager to drive operational excellence, team engagement, customer satisfaction, and business performance. The ASM helps bring the store's vision to life by leading day-to-day operations, coaching team members, and supporting sales and mission-driven goals. As a developing business leader, the ASM acts with an ownership mindset, ensuring the store operates efficiently, safely, and profitably while delivering an exceptional experience.
Responsibilities
- Recruit, onboard, train, coach, and develop team members.
- Conduct performance conversations and support corrective action processes.
- Build bench strength and succession plans for Team Leaders and high-potential employees.
- Foster employee engagement and retention.
- Promote a culture of belonging, accountability, and collaboration.
- Support scheduling and workforce planning.
- Resolve customer, donor, and employee concerns.
- Oversee daily store and donation center operations.
- Maintain merchandising and visual presentation standards.
- Monitor workflow and productivity.
- Ensure policy, safety, cash handling, and loss prevention compliance.
- Conduct facility walkthroughs and operational audits.
- Coordinate opening, closing, and manager-on-duty responsibilities.
- Support inventory flow and production scheduling.
- Monitor daily sales, production, and donation metrics.
- Drive achievement of revenue and EBITDA goals.
- Manage payroll expenses and labor productivity.
- Analyze KPIs and identify opportunities for improvement.
- Support execution of strategic retail initiatives.
- Act as Store Manager in the absence of the Store Manager.
- Serve as a visible ambassador for Goodwill's mission within the Henrietta community.
- Build strong relationships with customers, donors, community partners, and organizational stakeholders.
- Promote mission services through donor engagement and community outreach.
- Support workforce development, employee advancement, and Goodwill's strategic priorities.
Requirements
- Ability to read and understand documents such as receipts, timecards, production reports, safety information, procedures, and policy manuals.
- Ability to complete routine reports, production documentation, and other required records accurately.
- Ability to communicate clearly and effectively with customers, donors, team members, supervisors, and other employees.
- Ability to understand and follow verbal and written instructions.
- General math skills required, including the ability to accurately handle basic calculations related to cash transactions, pricing, and other assigned store responsibilities.
- Must have open and flexible availability based on store needs and be willing to work evenings, weekends, and holidays.
Skills
- Leadership
- Coaching
- Team Development
- Customer Service
- Merchandising
- Visual Presentation
- Loss Prevention
- Cash Handling
- Sales Analysis
- Productivity Management
- Workforce Planning
- Problem Solving
- Communication
Location
- Henrietta
Work Type
- Full-time
Experience Level
- Three to five years of progressive retail leadership experience required
- Experience leading teams in a high-volume retail, production, customer service, hospitality, or similar environment.
- Demonstrated experience supervising, coaching, and developing employees.
Education Level
- High school diploma or equivalent required
- Associate or bachelor’s degree preferred
About the Company
- Goodwill of the Finger Lakes is an Equal Opportunity Employer.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.