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About the Role
Stoney Clover Lane is seeking a Senior Manager, Visual Merchandising & Retail Experience to lead the brand's in-store presentation and customer experience. This role involves creative direction, hands-on execution of merchandising, window displays, seasonal launches, events, and pop-ups, ensuring a cohesive and inspiring brand presence across all retail locations.
Responsibilities
- Own the visual merchandising direction across all Stoney Clover Lane retail locations, from concept through installation.
- Develop and execute merchandising strategies for product presentation, seasonal collections, new launches, collaborations, and window displays.
- Lead and physically set key floor sets, window installations, and seasonal changeovers.
- Create visual guidelines, floor plans, display mockups, and merchandising directives.
- Partner with Store Managers to execute visual initiatives, providing training and support.
- Conduct store visits and virtual reviews to maintain visual standards and ensure timely execution.
- Adapt visual concepts to store layouts, inventory, and customer needs while maintaining brand consistency.
- Balance creative storytelling with commercial goals to drive customer engagement, product discovery, and sales.
- Align visual priorities with product performance, inventory, and key selling opportunities.
- Shape and implement the end-to-end in-store customer journey, from storefront to checkout.
- Design, build, and refine the customization experience (patch bars, embroidery, personalization).
- Partner with Retail Leadership to set and roll out experience standards (atmosphere, music, lighting, signage).
- Use customer feedback, store observations, and sales data to improve the in-store experience.
- Develop and deliver visual concepts for in-store events, corporate events, pop-ups, and brand activations.
- Own the merchandising and styling for events and activations from start to finish.
- Be on site to style, build, and set up key events and activations, managing load-in, installation, and breakdown.
- Create detailed execution plans, mockups, and setup guidelines for remote event oversight.
- Identify opportunities for memorable visual moments that enhance the guest experience and showcase products.
- Translate campaigns, seasonal themes, and brand storytelling into compelling physical retail experiences.
- Develop creative ways to showcase products and customization offerings.
- Propose fresh ideas for displays, windows, fixtures, and visual moments with executable plans.
- Ensure visual concepts reflect the Stoney Clover Lane aesthetic while being practical and scalable.
- Manage the planning, sourcing, production, shipping, and installation of visual materials, signage, props, and fixtures.
- Maintain an organized inventory of visual assets and identify reuse opportunities.
- Manage visual merchandising budgets, vendor relationships, production timelines, and project deliverables.
- Build and manage the visual merchandising calendar for stores.
- Lead visual planning, build-out, and installation for new store openings, remodels, and temporary retail spaces.
Requirements
- 5+ years of hands-on visual merchandising experience.
- At least 3 years in a management role in a multi-store retail environment.
- A portfolio of visual merchandising work that has been both conceived and executed.
- Proven track record of taking creative concepts from idea to finished installation, on time and on budget.
- Hands-on installation skills: setting floors, building windows, styling fixtures, and working with tools and ladders.
- Experience shaping customer-facing retail experiences beyond visual displays.
- Strong creative eye and understanding of color, composition, product presentation, and visual storytelling.
- Commercial understanding of how visual merchandising influences customer behavior and sales.
- Ability to translate creative concepts into clear, actionable plans.
- Strong communication and collaboration skills, especially with Store Managers and cross-functional teams.
- Excellent organizational and project management skills, including managing vendors, budgets, and production timelines.
- A doer’s mindset: proactive, solutions-oriented, and comfortable rolling up your sleeves.
- A passion for fashion, accessories, design, and creating memorable retail experiences.
Skills
- Visual Merchandising
- Retail Experience Design
- Merchandising Strategy
- Store Operations
- Event Production
- Brand Activations
- Creative Direction
- Project Management
- Budget Management
- Vendor Management
- Team Collaboration
- Customer Journey Mapping
- Visual Storytelling
- Product Presentation
- Installation and Styling
Location
- NYC Headquarters
- New York City
- East Hampton
- Palm Beach
- Nashville
- Charleston
- Newport Beach
- Tampa
Work Type
- Hybrid
- Full-Time
- Travel Required
Experience Level
- Senior Manager
- 5+ years of visual merchandising experience
- 3+ years in a management role
Education Level
- Bachelor’s degree in Visual Merchandising, Design, Marketing or a related field, or equivalent professional experience.
About the Company
- Stoney Clover Lane is a brand focused on personalization, creativity, and a playful spirit.