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About the Role
As the Director, Consumer Insights & Analytics, you will establish a unified understanding of customers and business performance to drive growth decisions for core products and new ventures. You will collaborate across analytics and research teams to harmonize metrics, align on a shared customer view, and lead insights-driven decision-making at the senior leadership level. This role requires a leader who can blend strategy and storytelling with hands-on analytical ownership, focusing initially on consolidating disparate measurements and data to inform decision-making. You will also be accountable for official consumer metrics, build necessary dashboards and reporting, and synthesize cross-functional inputs into actionable insights.
Responsibilities
- Develop a deep familiarity with all data and research sources across Dow Jones, identifying gaps and limitations.
- Create a unified, coherent understanding of customers using existing and new data sources, making it digestible and actionable at an executive level.
- Own the definitions, governance, and official reporting of consumer metrics, establishing a consistent source of truth across departments.
- Build, maintain, and improve dashboards and recurring reporting to track the consumer business.
- Own the end-to-end business performance narrative, partnering with functional teams to investigate movements, test explanations, identify trends, and synthesize findings.
- Collaborate with analytics and insights colleagues in product, marketing, and Dow Jones newsrooms.
- Translate insights into recommendations for roadmap, pricing, and retention.
- Conduct proactive analyses and opportunity sizing to identify key subscriber and revenue growth opportunities.
- Track AI, platform, and consumer behavior shifts and feed signals into strategy.
- Identify opportunities to automate and enrich reporting using AI tools.
Requirements
- 12+ years of consumer-focused experience in strategic analytics, data, and/or insights roles.
- Experience at a top-tier consulting firm and/or a high-performing internal corporate strategy or insights team is preferred.
- Experience in a B2C subscription business is highly preferred, with a deep understanding of subscription drivers and metrics including conversion, starts, churn and retention, ARPU, CAC, and LTV.
- Demonstrated experience owning business-critical metrics, executive dashboards, and recurring performance reporting in a complex cross-functional environment.
- Proven ability to influence senior stakeholders and navigate complex organizations.
- Proficiency with SQL, data warehouses, and business-intelligence and visualization tools, with the ability to build and quality-control dashboards directly.
- Strong analytical judgment, including the ability to distinguish signal from noise, connect movements across a funnel, and select the right benchmark or comparison for a given metric.
- Fluency with AI and ideas about how to use it for synthesis and research; experience deploying AI tools across an analytics or strategy function is a plus.
- A deep interest in the future of media and content businesses and ideas about how to navigate it.
- Willingness to work in our Midtown Manhattan office at least 3 days each week.
- Media and/or content experience is a plus.
Skills
- Strategy
- Storytelling
- Analytical ownership
- Qualitative data analysis
- Quantitative data analysis
- Metric navigation and understanding
- Collaboration
- Driving consensus
- Curiosity
- Media and news consumption
- Data-driven storytelling
- Entrepreneurship
- SQL
- Data warehouses
- Business-intelligence tools
- Visualization tools
- AI tools
Location
- Midtown Manhattan
Work Type
- On-site (3 days/week)
- Hybrid
Experience Level
- Director
- 12+ years
Salary/Compensations
- $180,000 - $205,000 + Bonus
Benefits
- Comprehensive Medical, Dental and Vision Insurance Plans
- Paid Time Off
- Retirement Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
About the Company
- Dow Jones - Consumer
- General Management
- Non-Union role
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
- We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.