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About the Role
As Head of Growth, you will lead growth for enua UK, building our patient acquisition engine and shaping the conversation around medical cannabis as a legitimate treatment. This is a highly commercial, founding leadership role with ownership of the growth strategy and budget, and the opportunity to build the team and infrastructure to deliver it. You will be part of a small management team, jointly responsible for the business's success, with a say in product, pricing, and go-to-market decisions.
Responsibilities
- Be a core member of the management team, jointly responsible for setting and delivering business strategy.
- Build a high-performing, AI-first marketing team and manage agencies and freelancers.
- Own the growth plan and budget, setting and delivering the patient acquisition strategy.
- Partner with product and tech to improve website conversion and evolve brand positioning.
- Drive total net long-term value from patients by optimizing CAC, average revenue per patient, and retention.
- Acquire the right patients, not just more patients, and set targets and budgets based on unit economics.
- Own performance across all channels, including search, SEO, paid social, affiliates, partnerships, referral, offline, and print.
- Set up attribution, tracking, and reporting from scratch to ensure accountability for all spend.
- Build awareness and trust in medical cannabis and help reduce stigma through PR strategy.
- Shape the patient CRM journey to drive engagement and retention in close collaboration with the clinical team.
Requirements
- 7+ years in marketing, with at least 3 in a senior or Head of role.
- Experience leading a team of 3 or more.
- Experience as part of a leadership team.
- Experience embedding AI in team operations.
- Strong hands-on experience across search, SEO, paid social, and funnel optimization.
- Track record of scaling spend at a healthy CAC and LTV:CAC ratio.
- Experience as an early hire in a founding team, taking a consumer business from launch through rapid scale.
- Background in D2C subscription, consumer health, or another regulated category (healthcare, pharma, telehealth).
- Good grasp of repeat-purchase economics, CRM, and advertising within regulatory rules.
- Ability to think in unit economics and long-term value.
- Ability to explain financial metrics to non-marketers.
- Proactive approach to testing, learning, and adapting quickly.
Skills
- AI-first marketing
- Performance marketing
- Search
- SEO
- Paid social
- Funnel optimization
- Partnerships
- Unit economics
- CRM
- PR strategy
- Attribution
- Tracking
- Reporting
Location
- London
Work Type
- Full-time
- Permanent
- 4 days a week in the office
Experience Level
- Senior
- Head of role
- 7+ years in marketing
- 3+ years in senior/Head of role
Benefits
- Opportunity to define a new category in medical cannabis in the UK.
- Seat on the management team from day one.
- Work side-by-side with MD and Co-Founder.
- Own budget and plan.
- Mandate to build team and partners.
- Experience in a fast-growing market with significant headroom.
- Support of a profitable European healthcare group.
About the Company
- enua is an integrated medical cannabis company providing patients with safe and reliable access to treatment.
- Second-largest supplier in the German market and a fast-growing international group.
- Projected €100m in group revenue in 2026 with a double-digit EBITDA margin.
- Founded in Cologne in 2018, with a profitable business across own products and over 700 partner pharmacies.
- Expanding into the UK market with a clinic and platform focused on simpler, faster, and more personal care.
- UK team is at an early stage, offering real ownership, impact, and the chance to shape work from day one.
Equal Opportunity
- Committed to building a diverse, inclusive team and welcome applications from people of all backgrounds.
- Encourage applications even if not all criteria are met.
- Offer reasonable adjustments during the process if needed.