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About the Role
The Senior Associate, Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations. You will be heavily involved in audience and creative strategy development, competitive research, and campaign setup, management, and reporting of programmatic media buys across several retailer media networks and DSPs. This role supports the Manager, Programmatic Commerce in maximizing retail media investment for client accounts.
Responsibilities
- Manage programmatic media activations across several retailer media networks and DSPs, including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart.
- Execute campaign setup, bid recommendations, and budgeting to ensure client goal attainment, utilizing retail bid management technologies like Pacvue, Skai, and Epsilo.
- Optimize client accounts to meet established KPIs.
- Audit and review digital creative tags for accuracy, providing guidance to the Ad Ops team.
- Ensure ongoing campaign compliance with GroupM guidelines and best practices.
- Prepare weekly, monthly, and quarterly campaign performance reports.
- Identify insights and optimizations using historical data and competitive research.
- Address technical issues with programmatic campaign serving.
- Understand key drivers of performance on various ecommerce platforms and marketplaces.
- Assist with reconciliation, invoicing/billing, trafficking, and mapping data to the internal media campaign management platform.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Skills
- Programmatic media activation
- Retailer media networks
- DSPs (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart)
- Audience strategy
- Creative strategy
- Competitive research
- Campaign setup
- Campaign management
- Campaign reporting
- Retail bid management technologies (Pacvue, Skai, Epsilo)
- KPI optimization
- Digital creative tag auditing
- Ad Ops guidance
- GroupM guidelines
- Ecommerce platform performance
- Reconciliation
- Invoicing/billing
- Trafficking
- Data mapping
- Microsoft Office Suite (Excel, PowerPoint, Outlook)
Location
- US
Work Type
- Hybrid
Experience Level
- 2+ years of experience
Education Level
- Bachelor's Degree or equivalent professional work experience
Salary/Compensations
- $45,000—$90,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for strategic clients.
- WPP Unite focuses on delivering exceptional work and continuously evolving how we work, building and scaling modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.