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About the Role
As a Manager, Commerce Social, you will lead the operational management and strategic execution of commerce-driven paid social campaigns across retail media and social platforms. You will oversee campaign performance, mentor junior team members, and drive integrated commerce social strategies to support client business goals.
Responsibilities
- Develop campaign forecasts, media plans, and strategic recommendations.
- Understand client business objectives, retail priorities, and commerce goals to build effective commerce social strategies and execution plans.
- Lead campaign planning, activation, optimization, pacing, and reporting across commerce and paid social platforms.
- Partner closely with strategy, creative, analytics, and commerce teams to develop integrated commerce media campaigns.
- Monitor, track, and evaluate campaign performance analytics based on key client KPIs.
- Deliver client-facing reporting, insights, and optimization recommendations.
- Identify opportunities to improve processes, workflows, campaign efficiency, and overall performance.
- Contribute to business reviews, new business opportunities, process improvements, automation initiatives, and commerce media thought leadership.
- Create or assist in developing POVs, best practices, playbooks, and process documentation.
- Mentor and support junior team members while fostering a collaborative and growth-oriented team environment.
Requirements
- 3+ years of experience planning, buying, and optimizing paid social and/or commerce media campaigns.
- Experience across platforms such as Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads, or other retail media ecosystems preferred.
- Strong understanding of commerce media KPIs, retail media strategy, and performance optimization.
- Proven ability to build strong client relationships and contribute to account growth and success.
- Prior experience mentoring or managing junior team members is preferred.
- Excellent verbal and written communication skills, organizational abilities, multitasking capabilities, and attention to detail.
Skills
- Commerce Social
- Paid Social Campaigns
- Retail Media
- Campaign Performance
- Strategic Execution
- Meta
- TikTok
- Instacart
- Walmart Connect
- Amazon
- Analytics
- Creative
- Commerce
- Client Relationship Management
- Mentoring
- Process Improvement
- Reporting
- Optimization
Location
- US
Work Type
- Hybrid
Experience Level
- 3+ years
Education Level
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- WPP is the creative transformation company.
- WPP Media is WPP's global media collective.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
- Please read our Privacy Notice for more information on how we process the information you provide.