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About the Role

Prime Storage is seeking an analytical, results-oriented Senior Paid Media Manager to lead its digital acquisition programs. This role will manage multi-million-dollar media investments, drive qualified leads and rentals, and identify new ways to improve marketing efficiency. The Senior Paid Media Manager will work closely with the EVP of Marketing, manage all paid media campaigns, drive innovative media capabilities, and serve as the central point of contact for external agencies and media partners.

Responsibilities

Lead SEM strategy, execution, and optimization across Google Ads and Microsoft Ads to drive qualified leads, reservations, and rentals, spanning brand, non-brand, competitor, local, and storage-specific keyword initiatives.
Own geo-targeted SEM, building and optimizing location-specific and multi-market campaign structures across individual facilities.
Conduct keyword research, search query analysis, and negative keyword management to improve traffic quality and efficiency.
Refine bidding strategies, audience targeting, ad extensions, and campaign structures to maximize conversions; test ad copy, landing pages, and messaging.
Monitor impression share, quality score, CTR, CVR, CPL, and CPR to identify optimization opportunities.
Analyze local market trends, competitor activity, and search demand to find growth opportunities by facility and region.
Partner with SEO and Web Development to align paid and organic strategies and improve landing page performance to drive leads and rental/reservation conversion.
Manage budgets and forecasting to allocate spend efficiently against lead, reservation, rental, occupancy and overall revenue goals.
Stay current on platform updates, AI-powered bidding, media innovation, and industry trends.
Own paid media across Google, Microsoft, Meta, LinkedIn, Apple Search Ads, ChatGPT, programmatic networks, and emerging AI-powered ad environments where commercially available.
Manage strategy and buying on Sparefoot.com.
Set campaign goals, KPIs, and success measures; allocate budget to maximize leads, rentals, and return on ad spend.
Develop creative strategy in partnership with design and content teams.
Manage campaigns end to end, including KPI tracking, post-campaign analysis, and implementation of adjustments to continuously improve.
Define, track, and report on key customer acquisition KPIs across platforms.
Build dashboards and reporting frameworks for real-time visibility into channel performance.
Blend a daily performance summary, paid platform data, and web analytics into a unified weekly reporting suite that surfaces cross-channel insights.
Deliver actionable insights and continuously test channel mix, targeting, messaging, and creative.
Work closely with Marketing, Content, Creative, agency partners, the Operations and Asset Management team to align on strategy, objectives, and project plans.
Translate business objectives into integrated marketing strategies in partnership with key stakeholders.
Communicate performance and strategic recommendations clearly to leadership, and stay ahead of industry trends, platform changes, and competitor strategies.

Requirements

Bachelor’s degree in marketing, business, economics, or a related field.
8+ years in performance, user acquisition, or growth marketing, with a proven track record of scaling paid acquisition campaigns with measurable ROAS.
Deep familiarity with ad and web analytics platforms: Google Ads, Meta Ads, LinkedIn, GA4, Google Tag Manager, Google Search Console, Microsoft Clarity, and Crazy Egg or Hotjar.
Proficiency in reporting tools (Looker Studio, Power BI, Tableau) and Excel or Google Sheets; SQL or Python is a plus.
Strong analytical ability to turn data into insights, plus excellent stakeholder communication and presentation skills.
Familiarity with conversational AI, AI-assisted search, and generative-AI advertising preferred; experience with ChatGPT Ads, MS Copilot advertising, Google AI Max, or Performance Max is a plus.
Experience with call tracking and attribution tools is a plus.
Experience in commercial real estate or multi-location businesses.
Data-driven: you live in dashboards and spreadsheets, and ground your decisions and recommendations in data and customer insights.
You distill complex performance data into clear narratives for any audience.
You prioritize rapidly and respond to changing business needs and market dynamics.
Self-motivated, confident, detail-oriented, and intentional; comfortable in a fast-moving start-up environment managing multiple priorities.

Skills

Google Ads
Microsoft Ads
Meta Ads
LinkedIn Ads
Apple Search Ads
ChatGPT Ads
Programmatic advertising
Sparefoot.com
Google Analytics (GA4)
Google Tag Manager
Google Search Console
Microsoft Clarity
Crazy Egg
Hotjar
Looker Studio
Power BI
Tableau
Excel
Google Sheets
SQL
Python
Call tracking
Attribution tools
Conversational AI
AI-assisted search
Generative-AI advertising
ChatGPT Ads
MS Copilot advertising
Google AI Max
Performance Max

Location

Saratoga Springs, NY

Work Type

On-site collaboration required

Experience Level

8+ years

Education Level

Bachelor's degree

Salary/Compensations

Salary commensurate with experience

Benefits

Competitive rate of pay
Generous benefits program
Medical insurance
Dental insurance
Life insurance
Vision insurance
Short-term disability insurance
Long-term disability insurance
Paid vacation time
Paid sick time
Paid holidays

About the Company

Prime Group Holdings, LLC is a vertically-integrated private equity real estate firm specializing in self storage and other alternative real estate asset classes.
With $6.7 billion in assets under management, Prime Group is among the largest private owners and operators of self-storage properties globally, with a portfolio of 320+ self-storage assets across 28 U.S. states, three Canadian provinces, and the U.S. Virgin Islands, totaling 24+ million rentable square feet.
The firm manages three flagship funds on behalf of a global investor base, including Prime Storage Fund III, the largest self-storage dedicated fund ever raised.
Headquartered in Saratoga Springs, NY, Prime Group employs 700+ professionals and maintains a regional office in Jupiter, FL and Manhattan, NY along with investment originations offices in Denver, CO; Hackensack, NJ; Yorktown, VA; and Calgary, Alberta.
Prime Group’s performance is rooted in a culture of respect, teamwork, ethical business practices, accountability, and persistence.
The firm places significant value on the relationships it has built with customers, employees, investors, and stakeholders.
PitchBook has recognized Prime Group as one of the top 10 real estate value-add fund managers in its 2023 Global Manager Performance Score League Tables.

Equal Opportunity

Prime Group Holdings is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.