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About the Role
This role involves owning paid acquisition from day one, including budget, bidding, targeting, network relationships, and performance metrics. It focuses on performance marketing where direct control over bidding and targeting is key, offering the opportunity to scale rapidly by identifying optimal placements and audiences.
Responsibilities
- Scaling core networks with a large, live budget, deciding on zone, segment, and geo investments.
- Launching and scaling new networks by identifying, testing, and growing additional channels.
- Developing targeting and audience strategies, defining personas, and briefing the creative lead.
- Owning network relationships to negotiate bespoke deals, better inventory, and special treatment.
- Developing custom tooling through network APIs for reporting, automation, and AI workflows.
Requirements
- Proven ability to scale paid acquisition budgets without increasing Customer Acquisition Cost (CAC).
- Several years of experience in performance marketing with direct budget ownership.
- Demonstrated success in materially increasing spend while maintaining a sustainable CAC.
- Understanding of media buying without algorithmic assistance; experience with programmatic, DSPs, native, display, or affiliate networks is a plus.
- Ability to set targeting and bids from first principles if experience is limited to Google and Meta.
- Daily hands-on campaign management, including bid adjustments and performance optimization.
- Capacity for detailed management of thousands of placements and strategic portfolio oversight.
- Strong analytical skills with an instinct for identifying profitable areas.
- A proactive experimental approach to finding and scaling new opportunities.
- Proficiency in using AI tools for data analysis, campaign management, and tool development.
- Comfort and professionalism regarding advertising on adult websites.
- Basic SQL or some coding experience is beneficial for API interaction and tool building, potentially using AI coding tools.
Skills
- Paid acquisition
- Performance marketing
- Budget management
- Bidding strategies
- Targeting
- Network relationships
- Media buying
- Programmatic advertising
- DSP
- Native advertising
- Display advertising
- Affiliate marketing
- Data analysis
- AI tools
- SQL
- Coding
Location
- North Sydney
Work Type
- In-person
- Full-time
Experience Level
- Senior
Salary/Compensations
- Above-market pay
- Meaningful equity
Benefits
- Compensation reviewed every six months with raises and bonuses tied to performance.
- Autonomy with a large budget, dedicated creative lead, and established network relationships.
- Growth opportunities without management responsibilities.
- Representation at industry conferences in Europe.
- All meals covered (breakfast, lunch, dinner).
- Stocked fridges.
- Company card with unlimited workspace budget for food, coffee, software, AI tools, and equipment.
- Dog-friendly office in North Sydney with outdoor workspace.
- Optional team social activities.
- Visa sponsorship and relocation support if required.
About the Company
- Dreamerlabs is creating a new category of entertainment with interactive AI-powered experiences.
- The company utilizes AI characters, chat, voice, image, and video to create real-time, personalized stories.
- Dreamerlabs has achieved significant scale with 20 million monthly visitors, a top 1,000 global website, 250 billion tokens processed daily, 1.2 million images/videos generated daily, and 350+ model requests per second served from their own GPU fleet.
- The company is profitable, bootstrapped, and currently scaling its team.
- The work environment is described as high-intensity, competitive, and fast-paced, prioritizing ruthless prioritization, rapid testing, and minimal meetings.