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About the Role

The Director of Growth and Digital Marketing leads measurable guest and revenue growth across Hai Hospitality’s multi-brand, multi-market portfolio. This role owns the growth strategy and performance of paid media, digital discovery, brand websites, online conversion, and marketing activity across third-party ordering platforms. The Director also leads the CRM, lifecycle, and loyalty function, connecting acquisition with repeat visits and guest value. This leader turns brand and business priorities into coordinated digital plans, builds clear measurement, and partners closely with Brand Management, Social, Creative Services, Operations, Finance, and agency partners.

Responsibilities

Set the portfolio growth and digital marketing roadmap, translating annual brand plans, market priorities, and openings into measurable channel plans.
Own paid and performance media strategy, budget allocation, agency/vendor direction, channel mix, audience strategy, testing, and optimization across search, paid social, and relevant platforms.
Partner with the Head of Social and Content on creative inputs and trafficking for paid campaigns.
Build a testing culture that improves incremental revenue, guest acquisition, conversion, return on ad spend, and cost efficiency.
Own the portfolio website roadmap and ongoing web redesign, new web launches, and ongoing management, including vendor direction, content publishing workflows, technical health, UX, accessibility, conversion, and online-ordering pathways.
Lead SEO and local digital discovery strategy, including location pages, listings, review-platform visibility, and tools such as Marqii.
Work with Brand Managers and Creative Services to translate brand positioning and approved creative into useful, current digital experiences.
Lead the CRM, Lifecycle & Loyalty Efforts and agency relationship; set portfolio strategy, priorities, budget, service expectations, and measurement for guest data capture, segmentation, email/SMS, automation, retention, and loyalty.
Ensure the day-to-day campaign execution, calendar coordination, list health, testing, automation, and loyalty program operations.
Partner with the Uchi Brand Manager on proposition and brand experience and maintenance of the 801 program.
Connect acquisition and retention programs through a shared view of guest behavior, repeat rate, frequency, and lifetime value.
Support the marketing and commercial partnership plan for third-party ordering and digital off-premise channels, including platform visibility, sponsored placements, digital merchandising, promotional plans, and marketing partner relationships.
Analyze sales, traffic, conversion, promotion performance, and channel contribution; recommend investment and growth opportunities.
Partner with Operations as the accountable owner for delivery execution and economics.
Own growth and digital marketing budgets, forecasts, pacing, agency scopes, and vendor performance.
Create a concise performance scorecard for leadership and brand teams covering spend, attributed and incremental revenue where available, acquisition cost, conversion, web/search health, CRM contribution, and third-party channel marketing results.
Turn analysis into clear actions, communicate performance and risks, and build repeatable planning and review rhythms across brands and markets.
Manage the CRM function and agency partners through clear goals, feedback, prioritization, and accountability.

Requirements

8+ years of progressive experience in growth, performance, or digital marketing.
Experience leading multi-brand, multi-location, hospitality, restaurant, or consumer businesses strongly preferred.
Demonstrated ownership of paid media budgets and measurable growth outcomes.
Strong fluency in analytics, attribution, experimentation, and forecasting.
Experience with website management, SEO/local search, digital conversion, online ordering or e-commerce, and agency/vendor management.
Experience leading CRM or lifecycle teams and partnering across brand, creative, social, operations, and finance functions.
Strong people leadership, project management, communication, and decision-making skills.
Able to translate complex performance data into clear recommendations.
Experience in startup, lean, growth-oriented companies with proven results in building technology, systems, and marketing infrastructure.

Skills

Growth Marketing
Digital Marketing
Performance Marketing
Paid Media
Website Management
SEO
Local Search
Digital Conversion
Online Ordering
E-commerce
CRM
Lifecycle Marketing
Loyalty Programs
Analytics
Attribution
Experimentation
Forecasting
Project Management
Communication
Decision-making

Location

Austin, TX

Work Type

Hybrid
3-days in Home Office
2-days working from home

Experience Level

8+ years of progressive experience

Education Level

BA/BS degree or equivalent practical experience

About the Company

Hai Hospitality is an innovative and growing restaurant group.
We are looking for individuals who are creative, ambitious, and passionate about food and people.

Equal Opportunity

Hai Hospitality is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Our Arizona and Florida locations participate in E-Verify.