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About the Role
Alloy River acquires accounting firms. This role will own online lead generation end-to-end, from strategy to execution, to grow the clientele of each firm. You will start with one firm, prove the playbook, and extend it across a quickly growing portfolio across Canada and the US.
Responsibilities
- Own online demand generation end to end, from first touch to qualified lead.
- Design the messaging, pick the channels, and run experiments to fill the pipeline.
- Identify and fix funnel leaks, treating it as an area for continuous improvement.
- Build the demand generation playbook from scratch and adapt it based on learnings for each firm.
- Set up systems, tooling, and tracking to make the demand generation process repeatable.
- Report key metrics to leadership and the board.
- Build new playbooks when existing ones are successful.
- Utilize AI to enhance leverage across all demand generation activities.
Requirements
- Experience running demand generation for service firms.
- Proven track record of building pipelines from scratch in open markets.
- 5+ years in B2B demand generation.
- At least 2 years of experience building a demand engine.
- Ability to deploy on day one without BDR support.
- Capacity to own metrics in front of a board and build a team when appropriate.
- High agency: identify problems, form views, and act without direction.
- AI-forward approach: integrate AI into work processes for increased efficiency and capability.
- Strong opinions, shared constructively.
- Ownership mentality: responsible for outcomes, not just tasks.
- Curiosity and a drive to explore and learn.
- Optimistic outlook and a positive approach to problem-solving and interpersonal interactions.
Skills
- Demand generation strategy and execution
- Online lead generation
- Messaging design
- Channel selection
- Experimentation
- Pipeline management
- Systems and tooling setup
- Performance tracking and reporting
- AI tools for outreach, research, and pipeline management
- Data analysis
- Communication with leadership and boards
Location
- Toronto, Canada
Work Type
- In-person
- Full-time
Experience Level
- 5+ years in B2B demand generation
- 2+ years building a demand engine
Salary/Compensations
- $200,000 - $350,000 CAD OTE
- Plus equity
Benefits
- Competitive pay
- 100% covered health insurance
- A gorgeous loft office in Liberty Village
- Flexible PTO
About the Company
- Alloy River builds agentic applied AI for finance and accounting.
- Transforms finance from a slow, labor-intensive, reporting function into a real-time, strategic engine for profit and control.
- Re-architected the general ledger with automation, workflow orchestration, and applied AI.
- Raised over $30m to date from notable investors.
- Scaling with top talent.
Equal Opportunity
- We may use AI to help review candidate applications, but the final decision is always made by a human.