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About the Role

SPECS is seeking a Global Industry Lead, Retail to define and scale augmented reality glasses adoption across the retail industry. This manager-level individual contributor role leads retail industry strategy, shapes go-to-market motions, and drives customer engagement. The role integrates industry strategy, partnerships, solution development, sales, and market education, with explicit responsibility for retail engagements tied to the positioning and sale of SPECS augmented reality glasses.

Responsibilities

Own the global retail industry strategy for the SPECS augmented reality glasses business, including positioning, target accounts, use case priorities, and market development plans.
Identify and prioritize retail workflows where augmented reality glasses can create measurable business value, focusing on scalable, repeatable solutions.
Translate retail customer needs into clear offerings and solution narratives in partnership with product, design, engineering, sales, and marketing teams.
Build and strengthen a partner network of services partners, solution partners, systems integrators, and industry specialists to accelerate retail adoption at scale.
Work closely with Partner Development Managers and Technical Partner Managers to drive partner onboarding, solution readiness, certification, enablement, and field execution.
Facilitate partner and customer enablement by helping stakeholders understand the SPECS platform, value proposition, and path from pilot to scaled deployment.
Own the customer pipeline and sales cycle for the retail vertical, from demand generation and qualification through business development, solution shaping, and commercial close.
Partner with internal and external technical teams to support complex enterprise sales motions, including solution architecture, integration planning, and deployment readiness.
Represent SPECS at major retail and enterprise industry events, and lead planning around our presence at key retail moments such as NRF and other relevant forums worldwide.
Curate and contribute to retail-focused thought leadership including white papers, knowledge base content, customer stories, and demand generation programs.
Help shape executive briefings, workshops, and retail-focused events hosted at SPECS campuses to educate customers, partners, and industry stakeholders on the value of augmented reality in retail.
Build trusted relationships with senior leaders across retailers, strategic partners, and the broader retail innovation ecosystem.

Requirements

10+ years leading strategy, business development, sales, partnerships or GTM across customers in the retail industry.
Experience applying industrial technology, enterprise software, spatial computing, XR, AR, or an adjacent field tech in retail.
Deep understanding of the retail industry, including store operations, omnichannel fulfillment, inventory workflows, workforce enablement, visual merchandising, and customer experience.
Track record of building industry strategy and converting that strategy into customer pipeline, partner motions, and measurable commercial outcomes.
Experience working cross-functionally across product, technical, marketing, partner, and sales organizations to bring new solutions to market.
Ability to engage credibly with senior customer stakeholders across operations, IT, innovation, finance, and line-of-business leadership.
Strong executive communication and storytelling skills, with the ability to create compelling industry narratives, customer-facing content, and thought leadership.
Comfort operating in ambiguity and helping build a category and market motion that is still emerging.
Willingness to travel globally for customer meetings, partner engagements, and industry events.

Skills

Augmented reality
Extended reality
Spatial computing
Smart glasses
Wearable computing
Enterprise AR hardware and software ecosystems
Enterprise software integrations

Location

United States

Work Type

Onsite (4+ days per week)

Experience Level

Manager-level individual contributor
10+ years

Salary/Compensations

Zone A (CA, WA, NYC): $190,000-$284,000 annually
Zone B: $181,000-$270,000 annually
Zone C: $162,000-$241,000 annually

Benefits

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success
Equity in the form of RSUs

About the Company

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

Equal Opportunity

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).