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About the Role
Campus is building its marketing function to attract, select, and enroll more students. This role focuses on paid digital acquisition, managing and optimizing paid campaigns on Meta and Google under the Sr. Manager, Performance & Lifecycle Marketing's direction. This is a hands-on position requiring campaign management, reporting, cross-team coordination, and heavy use of AI tools in a fast-paced environment.
Responsibilities
- Manage and optimize paid campaigns for select programs across paid social and paid search.
- Pull and interpret campaign performance data, surfacing insights and partnering with creative and lifecycle teams on testing, targeting, and budget pacing.
- Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams.
- Support go-to-market media plans for new programs.
- Contribute to conversion rate goals by identifying opportunities across the funnel.
Requirements
- 3+ years of experience managing paid social and paid search campaigns.
- Experience translating paid social learnings into ad ideas for a brand/creative team.
- Strong working knowledge of GA4, including report creation and data interpretation.
- Strong working knowledge of conversion tracking.
- Comfortable working with data and translating numbers into clear recommendations.
- Detail-oriented, organized, and able to manage multiple programs simultaneously.
- Experience in a consumer-facing, enrollment-driven, or SaaS environment (strong plus).
- Familiarity with lifecycle/CRM marketing coordination (strong plus).
- Hands-on experience with setting up conversion tracking (strong plus).
Skills
- Paid social campaign management
- Paid search campaign management
- GA4
- Conversion tracking
- Data analysis
- AI tools
Location
- Tribeca, NY
Work Type
- Hybrid
Experience Level
- 3+ years
Salary/Compensations
- $100,000 - $110,000
Benefits
- Base salary + equity grant
- Medical, dental, and vision insurance
- 401(k) match
- Fertility benefits via Carrot
- Flexible Time Away + paid holidays
- In-office lunches
- Social events
About the Company
- Campus is building the marketing function that helps more students find us, choose us, and enroll.