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About the Role
Microsoft Advertising is seeking a Senior Business Planner to drive business planning for its gaming ads business. This role involves sizing opportunities, building business cases, incorporating market evidence into product planning, and managing initiatives through to delivery, contributing to Microsoft's mission to empower every person and organization.
Responsibilities
- Develop detailed project plans, timelines, and deliverables, consolidating milestones and dependencies.
- Identify and manage interdependencies across workstreams to ensure timely delivery.
- Lead governance rhythms, enforcement, and execution excellence, providing regular stakeholder updates.
- Develop strategic plans to drive and transform the gaming business across demand, supply, products, and platforms.
- Influence prioritization of initiatives within strategic areas.
- Lead workstreams for opportunity identification and sizing, demand strategy, and business requirements documentation.
- Ensure business and demand plans are comprehensive and rationalized across publishers, surfaces, and sales motions.
- Support publisher planning with sizing and business cases, including monetization and ad policy considerations.
- Structure ambiguous situations into defined plans, including root cause identification and hypothesis testing.
- Leverage insights from customer feedback, field input, market research, and stakeholder input to develop recommendations.
- Utilize AI and automation to synthesize data and identify patterns for business decision-making.
- Contribute to Gaming Ads competitive intelligence and market benchmarking.
- Represent evidence in product planning and prioritization forums.
- Communicate and advocate plans to business leaders through written documents and presentations.
- Build end-to-end storylines, using data to demonstrate measurable outcomes.
- Deliver recommendations and implications to stakeholders to facilitate discussions and decision-making.
- Partner across Product, Engineering, Operations, Finance, and Sales to ensure alignment.
Requirements
- Bachelor's Degree AND 6+ years experience in engineering, product/technical program management, data analysis, or product development OR equivalent experience.
- 3+ years of experience managing cross-functional and/or cross-team projects.
- Bachelor's Degree AND 12+ years experience engineering, product/technical program management, data analysis, or product development OR equivalent experience.
- 8+ years of experience managing cross-functional and/or cross-team projects.
- 1+ year(s) of experience reading and/or writing code (e.g., sample documentation, product demos).
- Experience in gaming, entertainment, or media, or working with publishers and advertisers to create and sell media products.
- Strong familiarity with the digital environment and a clear understanding of the media planning and buying process.
- Proven track record of working across diverse stakeholders, including sales, to define and execute strategic initiatives.
- Ability to navigate, build trust, and influence through hands-on engagement with leadership across business and engineering teams.
- Solid business judgment and ability to make decisions leveraging strategic thinking complemented with a bias for action and operational excellence.
- Ability to communicate at an executive level through visual, written, and verbal communication within a global context, technical and non-technical.
- Ability to thrive in a fast-moving, exciting, but oftentimes ambiguous environment.
Skills
- Program Management
- Project Management
- Strategic Planning
- Business Case Development
- Product Planning
- Market Research
- Data Analysis
- AI and Automation
- Competitive Intelligence
- Stakeholder Management
- Communication
- Digital Advertising
- Media Planning
- Media Buying
- Cross-functional Collaboration
Location
- U.S.
Work Type
- Full-time
Experience Level
- Senior
- IC5
Education Level
- Bachelor's Degree
Salary/Compensations
- USD $142,800 - $274,800 per year (U.S. typical base pay range)
- USD $188,000 - $304,200 per year (San Francisco Bay area and New York City metropolitan area)
Benefits
- Certain roles may be eligible for benefits and other compensation.
About the Company
- Microsoft is on a mission to empower every person and every organization on the planet to achieve more.
- Our culture is centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day.
- In doing so, we create life-changing innovations that impact billions of lives around the world.
- Microsoft Advertising is at the forefront of the digital advertising industry and empowers advertisers around the world to reach and expand their potential through our full-funnel digital marketing solutions.
- Gaming is one of the largest and fastest-changing audiences in that portfolio, spanning Xbox, King, Activision Blizzard, and our broader gaming supply across console, PC, mobile, and streaming.
Equal Opportunity
- Microsoft is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
- If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.