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About the Role
We are seeking a Senior Product Marketing Manager to join our Product Marketing team and influence Envoy's market position in security workplace and visitor management technology. This role is crucial for Go-to-Market (GTM) success, involving pre-launch strategy, research, positioning, and execution of sales-facing motions to drive pipeline. The position demands strong cross-functional collaboration, a high degree of ownership, and adaptability in a fast-paced environment.
Responsibilities
- Conduct market, customer, and competitive research to drive positioning, messaging, and inform product strategy.
- Influence and help shape the product roadmap by synthesizing customer feedback, market trends, and competitive intelligence into actionable recommendations.
- Lead and support the planning, launch, and cross-functional implementation of campaigns, products, and features.
- Architect and execute end-to-end GTM strategies for large product launches defining the overarching narrative, launch tiering framework, and cross-functional workbacks.
- Implement post-launch retrospectives for large product launches to optimize the GTM playbook continually.
- Contextualize smaller feature updates within the broader product vision and work cross-functional teams to reinforce platform value for customers and buyers.
- Strategize and manage in-product comms to drive awareness, adoption, and early access programming.
- Support pricing and packaging analysis and create recommendations.
- Own creation of sales enablement assets — decks, one-pagers, product and campaign training, sales and BDR sequences, competitive intelligence.
- Support content and demo development for conferences, events, and tradeshows.
- Present to internal teams and lead internal training sessions.
- Lead and support reviewing customer feedback and making product recommendations.
- Support review and analysis of win/loss sales reports.
- Help define and track KPIs related to campaign performance, product engagement, and pipeline contribution.
- Draft release notes and internal product update emails as needed.
Requirements
- 5 to 10 years of product marketing experience within a SaaS organization.
- A background in the security space (physical security, cybersecurity) or a related regulated/compliance-driven industry.
- A portfolio that highlights your previous work or projects.
- Excellent writing, storytelling, and research skills.
- Comfort collaborating across multiple teams (marketing, product, sales, customer support, and customer success).
- Experience with both inbound (pre-launch research and strategy) and outbound (go-to-market and sales-facing) marketing.
- Previous sales enablement experience.
- Proven ability to use and build AI tools to support PMM function.
- An ownership mentality and comfort operating in ambiguous, fast-changing environments.
- Ability to prioritize and meet deadlines.
- Comfort moderating or acting as part of a panel.
Skills
- Product Marketing
- SaaS
- Security
- Writing
- Storytelling
- Research
- Cross-functional Collaboration
- Inbound Marketing
- Outbound Marketing
- Go-to-Market Strategy
- Sales Enablement
- AI Tools
- Prioritization
- Time Management
Location
- San Francisco HQ
Work Type
- Onsite
- Full-time
Experience Level
- Senior
Benefits
- An opportunity to partner and collaborate with other talented people.
- An inclusive community where you feel welcomed and cared for as a person.
- Help build, scale, and define a category to support a growing business.
- The ability to make an immediate impact and take ownership of projects and tasks that drive the organization forward.
- Exposure to all sides of the business.
- Join an AI forward culture.
About the Company
- Envoy protects the places the world relies on most by unifying people, spaces, and communications in one secure, integrated workplace management platform and ecosystem.
- More than 16,000 workplaces around the world trust Envoy to run secure, compliant, and connected operations across every location.
- From manufacturing sites and data centers to pharmaceutical labs, healthcare facilities, and corporate headquarters, Envoy makes safety, security and associated regulatory compliance something our customers can be proud of.
- The industry is littered with box-checking and arcane manual processes as the standard and we see our role as the company to bring experience, efficiency and simplicity everywhere.
- Great experiences bring great security – it's a requirement.
- We hope this problem space excites you and we hope you're ready to come sweat the details with us – we have a lot of customers counting on us!
- And it certainly won't be easy.
- Learn more at envoy.com
Equal Opportunity
- Envoy is an EEO Employer and does not discriminate on the basis of any characteristic protected by local, state or federal law.