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About the Role
This brand and growth marketing role focuses on Norton product initiatives and go-to-market execution. You will translate positioning into compelling marketing messages and materials, and manage product launches from planning through optimization, working closely with various internal teams.
Responsibilities
- Own marketing messaging for current Norton products, crafting clear, compelling, differentiated product narratives.
- Define messaging architecture aligned to target audiences and product strategy.
- Develop high-impact product copy, value propositions, key selling points and feature narratives.
- Maintain core copy as a central company asset for use across teams and geographies.
- Own the accuracy and messaging and availability of foundational product storytelling assets.
- Stay current on competitive positioning, messaging and launches, and adjust Norton's messaging and assets accordingly.
- Use message testing to ensure Norton has relevant and impactful messages, visuals and stories in market.
- Define comprehensive launch plans including tiering, target audiences, key messages, acquisition channel mix, investment levels, launch cadence, campaign frameworks and required assets.
- Build launch plans in partnership with Product Strategy, Integrated Marketing, Acquisition Strategy and Regional Marketing teams.
- Lead and quarterback integrated marketing execution as part of GTM, ensuring operational excellence and clear launch choreography.
- Partner closely with Product Strategy and product managers so marketing execution aligns to broader GTM objectives.
- Set business goals and objectives for each GTM and build plans to reach them.
- Drive cross-functional integrated campaigns across paid, owned, earned, lifecycle, partner and regional channels, covering the end-to-end customer journey.
- Translate launch strategy into required materials across web, lifecycle, paid, partner and regional channels, ensuring they represent product capabilities accurately and compellingly.
- Partner with Analytics to size opportunities, forecast impact and define launch KPIs.
- Connect launch performance back to plan and business objectives.
- Monitor in-market results post-launch and coordinate cross-channel learnings.
- Continuously optimize messaging, materials and activation based on performance insights.
- Embed AI into workflows to speed up insight synthesis, messaging, launch planning, asset creation and optimization.
- Work fluently across channels, product, brand, analytics and regional teams.
- Proactively connect teams and drive clarity across complex launches.
- Apply strong project management to keep timelines and deliverables on track.
- Bring innovative, bold launch ideas while keeping execution disciplined.
- Equip regional, partner and customer support teams with launch kits, messaging and training.
Requirements
- 8–12 years of experience across product marketing, integrated marketing and GTM strategy in technology or subscription businesses.
- Solid understanding of DTC and subscription businesses and performance marketing.
- Experience supporting global or multi-regional marketing programs.
- Proven leadership in product positioning and differentiated messaging.
- Track record of developing product storytelling assets and high-impact launch materials.
- Demonstrated ownership of end-to-end launch marketing strategy and execution.
- Strong integrated campaign planning across owned, earned and paid channels and investment levels.
- Experience driving regional GTM activation and equipping regional, partner and customer support teams with launch toolkits and messaging.
- Analytics-driven mindset, with experience forecasting impact and optimizing performance.
- Highly organized and execution-focused, with strong project management fundamentals.
- Experience building the systems and operating processes that keep multiple initiatives on track.
- Strong cross-functional collaboration and the ability to influence stakeholders globally.
- Genuinely curious about AI and proven use of AI to advance the work, the team and the output.
Skills
- Product marketing
- Integrated marketing
- Go-to-market strategy
- Performance marketing
- Product positioning
- Messaging development
- Launch planning
- Campaign management
- Project management
- Cross-functional collaboration
- AI utilization
Location
- New York City
Work Type
- Hybrid
Experience Level
- 8-12 years
About the Company
- Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, LifeLock, Avast, MoneyLion and more.
- Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.
- We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.