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About the Role
We are hiring a Social Media Manager to own our founder's YouTube channel and lead the team that produces its content. You will be responsible for the channel's growth strategy, packaging content for maximum engagement, analyzing performance metrics, and managing the content production system. This role requires a strategic thinker with a strong understanding of YouTube analytics and a proven ability to grow a channel.
Responsibilities
- Define channel strategy, target audience, and recurring content formats.
- Collaborate with the CEO to develop and maintain the Brodie story document.
- Maintain a rolling six-week content calendar.
- Write or approve all video titles and briefs for thumbnails, conducting A/B tests.
- Optimize the first 60 seconds of each video for maximum impact.
- Manage chapters, end screens, pinned comments, and descriptions for all uploads.
- Analyze YouTube Studio data including click-through rate, average view duration, and traffic sources.
- Review long-form edits against a retention checklist.
- Translate video performance data into actionable decisions for future content.
- Maintain a weekly performance scorecard for the team.
- Brief the clipping team on content for short-form platforms (TikTok, Reels, Shorts).
- Set and enforce standards for short-form content, including hooks, captions, and calls to action.
- Integrate successful short-form content trends into long-form topics and vice versa.
- Manage the short-form content calendar across multiple platforms.
- Ensure all videos include clear calls to action for Brodie league sign-ups.
- Utilize links in descriptions and comments to direct viewers to relevant pages.
- Collaborate with the Growth team to track content's impact on sign-ups and leads.
- Identify collaboration opportunities to expand channel reach.
- Manage the weekly production calendar, ensuring all deadlines are met.
- Maintain a 100% ship rate for all planned content.
- Provide clear and specific feedback to editors and clippers.
- Plan and direct filming, including briefing videographers or operating camera.
- Manage the editing process independently to allow the CEO to focus on on-camera presence.
Requirements
- 3+ years in YouTube strategy, content strategy, or channel management with proven channel growth and analytics.
- Fluency in YouTube Studio analytics, including click-through rate, average view duration, retention curves, traffic sources, and A/B testing.
- Strong eye for titles, thumbnails, and hooks, with a portfolio of packaging work.
- Experience working with a founder, creator, or on-camera personality.
- Experience directing editors or a production team to meet a weekly schedule.
- Working knowledge of TikTok, Reels, and Shorts, and their relationship with long-form content.
- Clear written and verbal communication skills.
- Ability to use AI tools for transcription, search, clip-finding, packaging, and research.
- An automation mindset for creating templates, briefs, and checklists.
- Comfortable making decisions with incomplete information and iterating based on data.
- Ability to explain decisions with supporting data.
- Proactive communication regarding blockers and potential delays.
- Comfortable with direct feedback, both given and received.
Skills
- YouTube Strategy
- Content Strategy
- Channel Management
- YouTube Analytics
- Title and Thumbnail Optimization
- Video Packaging
- Content Production Management
- Team Leadership
- Short-Form Video Creation (TikTok, Reels, Shorts)
- Content Distribution
- Data Analysis
- AI Content Tools
- Project Management
- Communication
- Collaboration
- Video Editing (Preferred)
- Thumbnail Design (Preferred)
- Sports Media (Preferred)
- Basketball Culture (Preferred)
- Creator Economy (Preferred)
Location
- Toronto, ON
Work Type
- Full-time
- Permanent
- In-Person
Experience Level
- 3+ years
Salary/Compensations
- $90,000 to $140,000 CAD annually
- Bonus and uncapped commission structure
Benefits
- Comprehensive health and wellness plan
- Access to a yearly Brodie takeover of the Toronto Raptors court
- Significant growth and mentorship opportunities
- Professional development budget
- Paid Time Off (3 weeks + Holiday Shutdown)
- Paid Sick Leave
About the Company
- Brodie Rec. League runs adult basketball leagues in over 30 cities across Canada and the US.
- Our mission is to make every league night the best night of the week for our athletes.
- The company utilizes YouTube and short-form content as a primary growth channel, managed by a dedicated team.
Equal Opportunity
- We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative teams. We strive to create organizations that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to Brodie Rec Leagues.