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About the Role
The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow. We’re looking for a Lead Product Marketing Manager - Measurement at Snap, Inc!
Responsibilities
- Own global product marketing strategy for Snap’s measurement solutions, with a primary focus on first-party measurement (e.g., Conversion Lift) and a secondary focus on signal and 3P measurement solutions.
- Shape measurement product strategy and roadmaps by translating advertiser feedback, industry trends, and competitive insights into product priorities and opportunities for differentiation.
- Define positioning, messaging, and thought leadership that strengthen Snap’s measurement value proposition, advertiser confidence, and market competitiveness.
- Lead global go-to-market strategy and execution, partnering with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support to drive launches, seller readiness, and adoption.
Requirements
- BS/BA degree or equivalent years of experience
- 8+ years of experience in product marketing, product strategy, or other relevant digital advertising roles
- Product marketing or product strategy experience with advertising products at scale in a technology company
- Hands-on experience with digital ads measurement, including lift, attribution, incrementality, or signal solutions
- Third-party measurement expertise or thought leadership in the space
Skills
- Strong understanding of digital advertising and advertiser measurement needs.
- Demonstrated ability to influence product strategy and roadmaps through advertiser insights, competitive analysis, and sound commercial judgment.
- Ability to translate complex technical products into clear, differentiated advertiser value.
- Proven cross-functional leadership across Product, Engineering, and Sales.
- Excellent analytical and communication skills; self-directed with strong ownership and judgment.
Location
- Zone A (CA, WA, NYC)
- Zone B
- Zone C
Work Type
- Office 4+ days per week
Experience Level
- 8+ years of experience
Education Level
- BS/BA degree or equivalent years of experience
Salary/Compensations
- Zone A (CA, WA, NYC): $190,000-$284,000 annually
- Zone B: $181,000-$270,000 annually
- Zone C: $162,000-$241,000 annually
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success
About the Company
- Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
Equal Opportunity
- At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EEOE, including disability/vets.
- We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).