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About the Role
The Retail Marketing Manager will own David’s retail media strategy and investment, serving as the primary marketing partner to the Retail team. This role will shape how David is presented across retail partners and drive growth through retailer-specific marketing programs and activations, supporting presence across mass, grocery, club, specialty, convenience, and delivery channels.
Responsibilities
- Partner closely with the Retail team to develop annual and quarterly marketing plans for key retail partners.
- Translate national brand campaigns, product launches, and company priorities into retailer-specific programs that support sell-in and sell-through.
- Support Retail with marketing plans, materials, and programs for retailer meetings, launches, promotions, and key customer moments.
- Identify opportunities to strengthen David’s presence across in-store, retailer.com, delivery platforms, retail media, and other shopper touchpoints.
- Build account-specific plans that reflect retailer priorities while maintaining a consistent and distinctive David brand.
- Own retail media strategy and investment across platforms including Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, and other retailer media networks.
- Manage campaign budgets, pacing, targeting, and performance in partnership with agencies and internal teams.
- Establish clear objectives and measurement frameworks across ROAS, incrementality, new-to-brand acquisition, and retail sales impact.
- Analyze performance across retailers, products, campaigns, and tactics to determine investment allocation.
- Continuously test new platforms, placements, audiences, and tactics to identify scalable sources of growth.
- Support the Retail team on new retailer launches, new product launches, seasonal programs, and major promotional moments.
- Develop marketing support for key retail initiatives across retail media, retailer.com, in-store activation, sampling, promotions, and David-owned channels.
- Coordinate across teams to ensure retail marketing deliverables are executed accurately and on time.
- Identify and evaluate opportunities for retailer-funded marketing, co-marketing programs, events, sampling, and other customer-specific activations.
- Own retail marketing budgets and forecasts, ensuring spending aligns with business priorities and expected returns.
- Build clear reporting and operating rhythms for Marketing and Retail visibility into upcoming activity, spend, performance, and key decisions.
- Manage David’s retail marketing agencies and external partners, setting priorities, reviewing work, and holding partners accountable for performance.
Requirements
- 4+ years of experience in marketing, retail, e-commerce, or a related role, ideally within CPG, food & beverage, or another high-growth consumer business.
- Strong analytical skills and comfort evaluating marketing performance, budgets, media efficiency, and retail sales data.
- Ability to move between strategy and execution, from building an annual retailer plan to reviewing campaign performance or solving an execution issue.
- Strong project management skills, with the ability to coordinate complex launches and campaigns across multiple internal and external stakeholders.
- Strong communication and relationship-building skills, including the ability to work effectively with Sales, Creative, Finance, agencies, and retailer partners.
- High sense of ownership and attention to detail, with a willingness to get into the weeds and solve problems directly.
Skills
- Hands-on familiarity with retail media networks such as Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, or similar platforms
- General experience working with major retailers
Location
- New York City
Work Type
- Full-time
- Onsite
Experience Level
- 4+ years
Salary/Compensations
- $130,000 - $160,000, inclusive of cash bonus based on attainment of company targets
Benefits
- Company equity opportunity
- 100% covered Health, Vision, Dental Insurance
- 401(k) with 4% match
- Additional perks, such as covered gym expenses
- Substantial and required PTO
About the Company
- David creates tools to increase muscle and decrease fat.
- David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.
- This is a rare opportunity to join a breakout food brand at a pivotal stage of growth.
- Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.