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About the Role
The General Merchandiser (GM) is the end-to-end business owner for their product category, responsible for P&L performance, strategy, assortment, pricing, and market results. The GM leads a cross-functional team from concept to commercialization, leveraging market data and trends to drive innovation and achieve company objectives.
Responsibilities
- Own and define the category strategy, including growth objectives, retail targets, SKU guardrails, and innovation priorities.
- Synthesize customer, market, trend, and performance insights into a clear line strategy.
- Lead the line planning process, ensuring alignment to brand, customer, and financial objectives.
- Present category strategy and line plans for executive and cross-functional approval.
- Institutionalize learnings from in-market performance into future line plans.
- Build and maintain the assortment architecture.
- Understand target margins by category and ensure pricing decisions support financial goals.
- Partner with Sourcing and Sales to validate cost feasibility and margin integrity.
- Serve as the final decision authority on assortment inclusion, pricing guardrails, and category trade-offs.
- Lead the category pod, aligning Product Development, Design, Sourcing, Sales, and Brand.
- Set priorities, timelines, and decision cadence across the pod.
- Serve as the escalation point for trade-offs between cost, design, timing, and customer needs.
- Ensure data in PLM is updated and accurate.
- Develop clear and complete Tech Packs for each collection.
- Partner with Sales to ensure assortments meet customer requirements and market realities.
- Join Sales in customer meetings to present product story and support pitching programs.
- Support sell-in with category storytelling, pricing rationale, and product differentiation.
- Adhere to Brand DNA and ensure product, pricing, and quality standards are met.
- Own final assortment decisions by customer/channel where applicable.
- Review ongoing performance (sell-through, margin actuals, returns, inventory health).
- Lead SKU rationalization and lifecycle decisions.
- Feed performance insights back into future line planning cycles.
Requirements
- Possess a creative mindset with excellent commercial and financial acumen; demonstrated P&L ownership a plus.
- Ability to lead and influence cross-functional teams without direct authority.
- Deep understanding of consumer product assortments and line planning, ideally in the home goods category.
- Strong executive communication and decision-making skills.
- Skilled with sourcing, production, design and manufacturing processes.
- Bachelor’s degree required.
- 8–12+ years of experience in merchandising, category management, or general management within consumer goods or home goods categories.
- Prior experience owning assortment and margin decisions strongly preferred.
Skills
- P&L ownership
- Cross-functional leadership
- Executive communication
- Decision-making
- Sourcing
- Production
- Design
- Manufacturing processes
- Assortment planning
- Line planning
Experience Level
- 8-12+ years
Education Level
- Bachelor's degree