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About the Role

As Senior Specialist, Digital Marketing, you will be a key player in the public broadcaster’s corporate communications activities, helping to engage with Canadians and employees across the country. You will strengthen CBC/Radio-Canada’s relationship with Canadians through social communities and digital platforms, contributing to content creation, implementation, and promotion. You will nurture relationships with various audiences, identify potential communications issues, and provide strategic advice to senior management.

Responsibilities

Help update and maintain our 360 digital strategy, generating social media activities to support outlined objectives.
Research, pitch, produce, and distribute communications material in support of various digital campaigns.
Plan content for CBC/Radio-Canada’s digital and social communities, including Facebook, Instagram, YouTube, LinkedIn, and newsletters.
Lead special project working groups comprising members from various departments throughout the organization.
Moderate, engage, and foster discussion with Canadians through CBC/Radio-Canada’s various social media channels in both official languages.
Monitor and suggest additions to the Corporate Communications editorial calendar, developing approaches for each related activity.
Advise and propose strategies to the president's office, in collaboration with the Senior Manager, regarding social media posts.
Regularly monitor social and digital channels to assess requirements for real-time marketing opportunities.
Supervise the creation of social media reports, and provide an analysis paired with recommendations on how to adapt our strategy accordingly.
Assist with planning and research for corporate initiatives and other special projects.
Act as the team’s go-to digital marketing expert, organizing sessions to share advice and best practices.
Manage engagement and interactions on our platforms in the best delays possible.
Participate in public relations activities.
Work a flexible schedule with off-hours coverage, including evenings and weekends.

Requirements

University degree or certificate in communications, digital and social media, or any other related field.
Five (5) or more years’ experience in communications, digital media, online marketing, or public relations.
Active and highly skilled on multiple social media platforms; proficiency with, understanding of, and a proven ability to create and market content for these channels.
Dynamic writing style, with the ability to write attention-grabbing, persuasive, or promotional content.
Excellent leadership skills and the ability to work with others.
Strong social-media analytical skills; ability to make recommendations in response to campaign metrics or reactions on our platforms.
Keen interest in and ability to keep pace with evolving digital and social media trends.
Highly creative and proactive individual who is able to propose innovative ideas.
Strong ability to organize workload to meet editorial deadlines and respond to last-minute requests.
Highly skilled at running targeted paid campaigns.
Solid understanding of social media analytics and terminology (reach, engagement, impressions, etc.).
Ability to build rapport in a few dozen characters.
Basic HTML skills.
Outstanding verbal and written communication skills.
Ability to communicate and work in both official languages (English and French).
Ability to work remotely with colleagues in other cities using digital collaborative tools.
Knowledge of the media industry and Canadian politics.
Knowledge of the G-Suite (Gmail, Docs, Drive, etc.) is an asset.
Ability to work from home as required by the current situation.
Candidates may be subject to skills and knowledge testing.
Candidates who advance to the next step will be asked to complete a background check, including a mandatory Criminal record check.
Other background checks may be conducted based on the operational requirements of the position.

Skills

Digital Marketing
Corporate Communications
Social Media Platforms
Content Creation
Content Implementation
Content Promotion
Relationship Nurturing
Strategic Advice
Writing
Content Approval Coordination
Design Coordination
Translation Coordination
Online Posting
Social Media Strategy
Digital Strategy
Social Media Analytics
Paid Campaigns
HTML
Verbal Communication
Written Communication
Remote Collaboration
Public Relations
G-Suite

Location

Toronto
Montreal
Ottawa

Work Type

Hybrid
Telework
Temporary Long-Term (Fixed Term)
Full time

Experience Level

Senior Specialist
Five (5) or more years’ experience in communications, digital media, online marketing or public relations

Education Level

University degree or certificate in communications, or more specifically digital and social media, or any other related field

About the Company

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms.
Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity.
We create and tell stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country.
Consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment.
Consult our policy on conflicts of interest.

Equal Opportunity

As an employer, we value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.
If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.