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About the Role
PRI is seeking a Marketing Manager to own brand, content, and campaigns, supporting a growing national engineering firm's commercial team across five key sectors. This is a hands-on role involving strategy execution and direct campaign management.
Responsibilities
- Own the annual marketing plan and budget, tied to firm growth priorities, and report on performance.
- Steward the PRI brand across all touchpoints, including visual identity, voice, templates, website, and social channels.
- Manage the content engine, including a sector-organized editorial calendar, firm newsletter, project stories, thought leadership, and LinkedIn presence.
- Build and execute campaigns in HubSpot, managing email, automation, segmentation, landing pages, lead capture, and the marketing CRM.
- Design and implement targeted outreach programs to specific audiences and measure their impact on pipeline.
- Produce and maintain qualifications and collateral, such as statements of qualifications, project sheets, capability one-pagers, and resumes.
- Oversee the trade show, conference, event, and sponsorship program, including selection, budget management, logistics, and lead tracking.
- Manage the company website, SEO basics, and digital analytics.
- Coordinate marketing requests from across the firm and manage external agencies, designers, photographers, and printers.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- 5+ years of progressive B2B marketing experience, with at least 2 years managing a marketing function or program end-to-end.
- Hands-on experience with HubSpot (campaigns, workflows, segmentation, landing pages, reporting).
- Strong writing and editing skills, with the ability to translate technical information into engaging content.
- Experience managing content calendars, newsletters, and LinkedIn programs for a professional audience.
- Experience planning and executing trade shows, conferences, events, and sponsorships, including budget, logistics, and lead follow-up.
- Proficiency with design and web tools (e.g., Adobe Creative Suite, Canva, modern CMS) and ability to direct designers.
- Demonstrated practical use of AI tools in marketing and enthusiasm for their application.
- Strong organization, follow-through, and diplomacy skills.
- Marketing experience in architecture, engineering, construction, or professional services firms is preferred.
- Experience with account-based or targeted outreach campaigns and measuring marketing's contribution to pipeline is preferred.
- Familiarity with proposal and SOQ development in a consulting environment is preferred.
- SMPS membership or certification is preferred.
Skills
- B2B Marketing
- Brand Management
- Content Marketing
- Campaign Management
- HubSpot
- Email Marketing
- Marketing Automation
- CRM Management
- SEO
- Digital Analytics
- Website Management
- Social Media Marketing
- Content Creation
- Writing
- Editing
- Event Planning
- Sponsorship Management
- AI Tools
- Adobe Creative Suite
- Canva
- CMS
Location
- Toronto, ON
- Mississauga, ON
Work Type
- Full-time
- Permanent
- Manager
Experience Level
- 5+ years of progressive B2B marketing experience
- at least 2 years owning a marketing function or program end to end
Education Level
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
Benefits
- Competitive compensation
- Comprehensive benefits
- Support for professional development
About the Company
- PRI is a multidisciplinary engineering and environmental consulting firm with offices across British Columbia, Alberta, and Ontario, growing toward a national footprint.
- The firm is investing in modern tools, including HubSpot and AI-enabled approaches.
- PRI fosters a collaborative, multidisciplinary environment where marketing work directly supports business development.
Equal Opportunity
- PRI is an equal-opportunity employer committed to building a diverse and inclusive team.
- We welcome applications from all qualified candidates, and we particularly encourage applications from Indigenous professionals.