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About the Role

Lead strategic expansion into mass market segments, owning the complete transformation of product line operations, infrastructure, and go-to-market strategy to serve mass market customers. This role is fundamental to unlocking significant growth opportunities and improving operational efficiencies.

Responsibilities

Develop a comprehensive operational plan to enable mass market reach, including required infrastructure, organizational structure, processes, and procedures.
Identify gaps in current operations and design scalable solutions that support mass market scale.
Establish key performance metrics and success criteria for mass market penetration.
Present quarterly roadmap and progress updates to executive leadership.
Partner with Product Management, Product Development, and Applications Engineering teams to align product roadmap with mass market requirements.
Lead cross-functional efforts to adjust design, manufacturing, and support operations for cost-competitiveness and scalability.
Ensure product quality, reliability, and support meet mass market customer expectations.
Manage product portfolio rationalization to optimize for mass market segments.
Build and manage relationships with distribution partners.
Lead the development of channel enablement programs, training, and marketing support to drive Partner success.
Define channel margins, pricing, and incentive structures that drive volume growth.
Monitor channel performance and adjust strategies to meet volume and margin targets.
Define target mass market segments and develop go-to-market strategies for each.
Lead customer programs to support design-ins, volume ramps, and long-term partnerships.
Identify and overcome barriers to mass market adoption (price, support, delivery, etc.).
Drive evolution of company website to support mass market self-service (documentation, design tools, support resources).
Enable e-commerce and direct sales capabilities for mass market customers.
Ensure digital tools reduce friction in customer acquisition and support.
Recruit and develop a team of product managers and marketing specialists with diverse experience levels to support the mass market.
Establish hiring criteria and interview processes aligned with organizational needs.
Define roles, responsibilities, and success metrics for each team member.
Establish clear ownership of products and outcomes.
Hold team members accountable to commitments.
Foster a collaborative, innovative, and high-performing team environment.
Encourage knowledge-sharing across the organization.
Instill a sense of urgency and ownership.
Lead by example in customer-first mindset.

Requirements

15+ years in power semiconductors or related semiconductor markets with direct experience supporting mass market customers.
Proven success scaling operations from enterprise/OEM focused models to high-volume mass market distribution.
Demonstrated experience enabling and managing distribution channels in semiconductor or similar B2B industries.
Track record of driving operational transformation (process redesign, infrastructure build, organizational scaling).
Experience building or evolving digital/web capabilities to support customer self-service at scale.

Skills

Strategic mindset with ability to develop and execute multi-year transformation plans.
Strong cross-functional leadership and ability to influence without direct authority.
Operational excellence and process discipline.
Customer-centric focus; deep understanding of mass market customer needs and buying behavior.
Data-driven decision making.
Excellent communication skills; ability to present to executive leadership and translate strategy to execution teams.

Location

Remote Work Available: No

Work Type

Employment Type: Regular (PERM)

Experience Level

15+ years

Education Level

BS in Electrical Engineering or related field (MS or MBA a plus).

Benefits

Competitive benefits package

About the Company

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier.
With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.
At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together.
This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

Equal Opportunity

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law.
For more information, please read our Diversity & Inclusion Statement.
Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.