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About the Role
The Regional Program Director leads a regional team of Program Development Managers and is responsible for TULSA-PRO® Procedure growth across the region. This is a quota-carrying sales leadership role measured on regional procedure growth, partnering with the Regional Business Director to ensure a unified plan from launch to growth.
Responsibilities
- Deliver TULSA-PRO Procedure growth against regional quota.
- Recruit, hire, and onboard top PDM talent.
- Train and develop PDMs using the PDM Competency Rubric, field coaching, and regular performance reviews.
- Spend the majority of time in the field with PDMs: rides, account planning, QBRs, and key customer meetings.
- Build the regional business plan and set territory quotas and priorities with the VP of US Sales.
- Review every PDM's account and territory plans and hold the team accountable to the plan.
- Manage performance: recognize top performers, coach to the standard, and address underperformance quickly and fairly.
- Engage senior hospital and IDN leaders in priority accounts to win program priority and resources.
- Partner with the Regional Business Director and Capital Sales Executives to align capital and program growth strategy.
- Work with Clinical, Marketing, Market Access, Clinical Scientists, and Service to remove regional barriers to growth.
- Run the regional business rhythm: forecast, pipeline, CRM, budget, expenses, and reporting to the VP of US Sales.
- Ensure team adherence to regulatory requirements, the AdvaMed Code of Ethics, internal SOPs, and Profound Medical policies.
Requirements
- Minimum Bachelor’s degree or equivalent experience required.
- 8+ years of medical device sales experience, including 3+ years of sales leadership, with a documented record of team quota attainment.
- Proven record of hiring, training, and developing sales talent, including promotions from within the team.
- Proven documented success growing procedure volume or utilization across an installed base.
- Capital-plus-procedure, robotic, novel or image-guided therapy sales leadership experience strongly preferred.
- Experience with Class II/III medical devices preferred.
- Familiarity with urology, radiology or oncology clinical environments preferred.
- Experience building relationships with hospital executives and IDN / health system leaders.
- Strong business planning, forecasting, and analytical skills.
- Excellent communication, presentation, and coaching skills.
- Proficiency in CRM tools, Excel, and PowerPoint.
Skills
- Sales Leadership and Results
- Talent Acquisition
- Coaching and Development
- Performance Management
- Regional Strategy and Business Planning
- Executive and IDN Relationships
- Cross-Functional Leadership
- Clinical and Program Expertise
Location
- East region (including neighboring states, near a major airport)
Work Type
- Full-time
Experience Level
- 8+ years of medical device sales experience
- 3+ years of sales leadership
Education Level
- Bachelor’s degree or equivalent experience
- MBA is a plus
About the Company
- Our mission is to profoundly change the standard of care by creating a tomorrow where clinicians can confidently ablate tissue with precision, and patients have access to safe and effective treatment options.
- We are changing the paradigm for treating diseases such as prostate cancer by using real-time MR Imaging, thermal ultrasound and close-loop temperature feedback control.
- We are a group of energetic, problem-solvers focused on innovation.
- We offer a collaborative, results-focused culture and an opportunity to make a profound impact in healthcare and your career.
Equal Opportunity
- We strive to promote diversity and equal opportunity in the workplace and encourage applications from all qualified individuals, including those with disabilities.
- If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require.