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About the Role

Ashurst Perkins Coie US LLP is seeking a Strategist to support the development and execution of strategic marketing and business development initiatives for the Financial Services Sector. In this role, you’ll partner with sector leaders to develop targeted campaigns, strengthen client relationships, identify revenue opportunities, and advance the firm’s business development priorities. Working collaboratively across Marketing and other business services teams, you’ll leverage market research, client insights, and performance data to deliver integrated marketing initiatives that support the firm’s strategic goals.

Responsibilities

Contribute to the development and lead the execution of annual marketing and business development plans for the Financial Services Sector, including budgets, strategic priorities, and growth objectives.
Translate sector goals into actionable marketing initiatives with defined deliverables, timelines, and key performance indicators, including annual event priorities aligned with target clients and prospects.
Partner with sector leaders to provide strategic recommendations informed by market research, client feedback, and competitive intelligence.
Serve as an advisor to lawyers, providing guidance on marketing opportunities, client engagement strategies, and business development priorities.
Monitor developments across the financial services industry, identifying emerging trends, competitive activity, and opportunities to strengthen the firm’s market position.
Manage the development of sector-focused thought leadership, targeted campaigns, and client-facing events in collaboration with sector and practice leadership.
Support business development and pursuit strategies for financial services clients and prospects, including pitch and proposal development and responses to RFPs and RFIs.
Identify opportunities for cross-practice and cross-sector collaboration to expand client relationships and generate new business opportunities.
Coordinate directory and award submissions aligned with sector objectives and the firm’s market positioning.
Collaborate with Marketing colleagues and business services teams to deliver cohesive, integrated, and effective marketing initiatives.
Encourage knowledge sharing across the practices and sectors serving financial services clients to strengthen collaboration and identify opportunities.
Incorporate Voice of the Client insights, market intelligence, and competitive research into strategic planning and marketing execution.
Track and report on key performance metrics, return on investment, and progress toward strategic goals, recommending adjustments based on data, client feedback, and business outcomes.
Mentor and guide Specialists and other team members, supporting professional development and fostering a high-performing, client-focused environment.
Adopt and promote marketing technologies and tools to improve operational efficiency, enhance client value, and support continuous improvement.
Perform other duties as assigned and maintain availability during scheduled working hours and as needed.

Requirements

At least eight years of experience in legal or professional services marketing, business development, or strategy, with a demonstrated track record of leadership and impact.
A bachelor’s degree.
Proven ability to support strategic planning and execution for practice groups, industry teams, or comparable business units.
Strong business acumen and analytical skills, including the ability to interpret data, distill complex information, and translate insights into actionable recommendations.
Excellent written and verbal communication skills, with the ability to build relationships and influence stakeholders across teams and organizational levels.
Strong organizational and project management skills, with the ability to manage multiple priorities, deadlines, and cross-functional initiatives.
Experience collaborating with senior stakeholders, mentoring colleagues, and contributing to team development in a professional, client-focused environment.
Proficiency in Microsoft Office applications and familiarity with marketing technology platforms, reporting tools, and data analysis.
An adaptable, proactive approach with a growth mindset and a commitment to continuous improvement in a dynamic, fast-paced environment.
Ability to travel as needed.
Prior experience supporting financial services clients, practices, or industry sectors, or strong working knowledge of the financial services industry.
Familiarity with the regulatory landscape, emerging market developments, and business challenges affecting financial services clients.
Experience using client insights, market research, and performance analytics to inform marketing and business development strategies.
Experience with marketing technology platforms, including Salesforce and Foundation.

Skills

Business acumen
Project management
Analytical skills
Relationship-building skills
Strategic planning
Marketing
Business development
Client engagement strategies
Market research
Competitive intelligence
Thought leadership
Campaign management
Event management
Pitch and proposal development
RFP/RFI response
Cross-practice collaboration
Cross-sector collaboration
Directory submissions
Award submissions
Knowledge sharing
Voice of the Client insights
Performance metrics tracking
Return on investment analysis
Mentoring
Marketing technologies
Reporting tools
Data analysis
Salesforce
Foundation

Location

San Francisco Bay Area
Colorado
Illinois
Los Angeles
San Diego
New York
Washington state
Washington, D.C.

Work Type

Hybrid

Experience Level

At least eight years of experience in legal or professional services marketing, business development, or strategy

Education Level

Bachelor’s degree

Salary/Compensations

San Francisco Bay Area compensation range: $135,400 to $209,480 annually
Colorado compensation range: $106,080 to $164,120 annually
Illinois compensation range: $111,960 to $173,210 annually
Los Angeles compensation range: $123,540 to $191,120 annually
San Diego compensation range: $121,970 to $188,700 annually
New York compensation range: $123,090 to $190,430 annually
Washington state compensation range: $111,900 to $173,120 annually
Washington, D.C., compensation range: $120,850 to $186,970 annually

Benefits

Annual discretionary bonus
401(k) plan
Medical insurance
Dental insurance
Vision insurance
Accrued paid time-off plan starting at 20 days annually
Personal medical leave
Parental leave
Up to 10 paid holidays
Family care benefits

About the Company

Ashurst Perkins Coie US LLP is seeking a Strategist to support the development and execution of strategic marketing and business development initiatives for the Financial Services Sector.
Join a collaborative marketing team that supports the firm’s strategic growth, client relationships, and market presence.
As a Strategist supporting the Financial Services Sector, you’ll work closely with lawyers and business services professionals to develop impactful marketing initiatives, uncover new business opportunities, and strengthen the firm’s position in a dynamic and evolving industry.
This role offers the opportunity to influence sector strategy, build relationships across the firm, mentor team members, and deliver measurable results through innovative, data-informed marketing and business development initiatives.

Equal Opportunity

Qualified applicants with arrest or conviction records that reside in Los Angeles, San Diego and San Francisco counties will be considered for employment in accordance with the applicable Fair Chance Ordinance and the California Fair Chance Act.