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About the Role

As our Senior GTM AI Architect, you will own the data that powers Invoca's go-to-market engine. You are an expert in enrichment and data architecture who can take fragmented, broken data across multiple platforms and turn it into a clean, trusted master dataset. You know the limitations of every data provider and GTM tool, and you know how to work around them. Reporting to the Sr. Director of Revenue Systems, Data & AI, you will partner with Sales, Marketing, Customer Success, and our Salesforce team so our CRM, tools, and AI agents run on data we can trust.

Responsibilities

Fix broken data structures: diagnose messy account hierarchies, duplicate records, and inconsistent fields, then design and execute the path to a clean, scalable structure
Own the master dataset: define source-of-truth rules and maintain a golden record for accounts and contacts across Salesforce and connected systems
Resolve identity across sources: align ZoomInfo, Clay, Gong, Marketo, Demandbase, and Salesforce so we know we are talking about the same person and the same company
Be our ZoomInfo expert: get the most out of ZoomInfo despite product limitations, including tracking contacts as they move from company to company and keeping account and contact records current
Run enrichment at scale: design enrichment routines, match logic, waterfalls, and refresh cadence using ZoomInfo, Clay, and other providers
Use AI to clean and enrich data: apply AI tools and agents to fix broken records, standardize fields, and fill data gaps at scale
Complete CRM data from conversations: use Gong data to fill gaps in contacts, roles, buying groups, and opportunity details in Salesforce
Shape our data architecture: partner on how a data lake and data warehouse fit into the GTM stack, and how data flows between them, Salesforce, and our tools
Manage data operations: lead large data loads, merges, mass updates, and list builds for campaigns and territory changes
Own the data tools: administer and optimize ZoomInfo, Cognism, and Clay, including configuration, credit usage, match rates, and integration health with Salesforce
Build the AI data foundation: structure the data our AI agents and automations rely on, from account signals to ICP and scoring inputs
Measure data health: track coverage, accuracy, and freshness, and report on progress with clear metrics

Requirements

5+ years in GTM data, revenue operations, or data operations roles in B2B SaaS
Deep, hands-on experience enriching data at scale and understanding complex data structures
Expert-level ZoomInfo experience, including its limitations and the workarounds to make it deliver
Hands-on experience building waterfall enrichment in Clay
Must have experience using AI to clean, fix, and enrich datasets
Proven track record of turning broken data structures into clean, governed ones
Experience with entity resolution, matching, and deduplication across multiple data sources
Understanding of data lake and data warehouse concepts and how they support a master dataset
Experience using conversation intelligence data (Gong or similar) to enrich CRM records
Advanced Salesforce data management experience (Data Loader, DemandTools, or similar) and strong SQL/SOQL and reporting skills
Salesforce Admin Certification are a plus
Curiosity about AI and how clean data enables agents and automation
Clear communication with technical and non-technical stakeholders
Strong ownership and comfort in a fast-paced environment

Skills

ZoomInfo
Clay
Gong
Marketo
Demandbase
Salesforce
AI
SQL
SOQL
Data Loader
DemandTools
Cognism

Location

Remote
United States: Greater Los Angeles Area
United States: SF Bay Area
United States: Denver Metro
United States: Austin Metro
United States: Chicago Metro
United States: Greater NYC Area
United States: Seattle Metro

Work Type

Remote-first

Experience Level

Senior

Education Level

Salesforce Admin Certification (plus)

Salary/Compensations

$130,000–$165,000

Benefits

Day-One Health Benefits – Medical, dental, and vision coverage
Mental Wellbeing – Access to mental wellbeing support and an Employee Assistance Program (EAP)
Wellness Subsidy – Reimbursement for gym memberships, fitness classes, and more
Flexible Time Off
Paid Holidays – 20 U.S. paid holidays, including a winter break
Paid Family Leave – Up to 12 weeks of 100% paid leave
Paid Medical Leave – Up to 12 weeks of 100% paid leave
Enterprise-Grade AI Tools
Professional Development – Annual reimbursement of up to $1,000
401(k) – through Fidelity with a company match of up to 4%
Recognition Programs
InVacation (Sabbatical) – after seven years of service

About the Company

Invoca is the revenue execution and platform leader that helps marketing, commerce, and contact center teams turn every conversation into revenue.
Through its AI agents, Invoca engages, qualifies, and converts customers across SMS and voice, orchestrating seamless buyer journeys and measurable, profitable growth.
With over 300 employees, 2,000+ customers, and $100M in revenue, the company continues to lead the category it created.
Invoca's AI vision centers on using trustworthy, first-party data to deliver intelligent, authentic, and empathetic AI — connecting digital and human experiences to build lasting customer relationships.
Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

Equal Opportunity

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
We are proud to be an equal-opportunity workplace.