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About the Role
The Senior Analyst, Email Marketing Development combines technical expertise with marketing acumen to build sophisticated, scalable email experiences across the customer lifecycle. This role develops responsive emails, reusable components, personalization, dynamic content, and triggered communications to support acquisition, engagement, loyalty, and retention. The analyst partners closely with CRM Data & Audiences, Creative, Analytics, Loyalty, and Data Science teams to translate customer needs and business objectives into effective technical email marketing solutions.
Responsibilities
- Build responsive, accessible, and highly optimized HTML email experiences across promotional, lifecycle, and transactional communications.
- Develop and maintain modular, reusable email components and templates, coding standards, documentation, and quality assurance processes.
- Translate marketing strategies, customer journeys, business requirements, and creative concepts into sophisticated, production-ready email experiences.
- Build and maintain triggered and automated lifecycle communications, translating customer behaviors, audience criteria, business rules, and marketing strategies into scalable communications within Braze.
- Develop dynamic and personalized experiences using customer data, Liquid, conditional logic, Movable Ink, and other personalization capabilities.
- Partner with CRM Strategy, Creative, Analytics, and Marketing Technology teams to determine how code, data, personalization, and platform capabilities can best support customer and business objectives.
- Use SQL to query customer and marketing data for audience validation, campaign quality assurance, troubleshooting, and performance analysis.
- Optimize and troubleshoot email experiences across major email clients and devices.
- Translate marketing hypotheses into technically executable tests, apply results to future experiences, and recommend improvements.
- Identify opportunities to automate production and quality assurance through scripting, reusable frameworks, AI-assisted workflows, and emerging capabilities.
- Stay current on evolving email capabilities, development practices, and industry trends to improve personalization, interactivity, and marketing effectiveness.
- Other duties as assigned.
Requirements
- Bachelor's degree in Marketing, Computer Science, Information Systems, Digital Media, or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience.
- Three (3) years of relevant experience in email development, email marketing development, CRM development, or similar hands-on technical email roles.
- Demonstrated hands-on experience coding responsive emails using HTML and CSS, building reusable components and scalable templates, and independently troubleshooting complex rendering and technical issues.
- Strong hands-on experience with Braze or a comparable enterprise customer engagement platform.
- Experience with Movable Ink or similar dynamic content and personalization platforms.
- Experience using Liquid or similar templating languages.
- Strong analytical and problem-solving skills, including experience using SQL and customer and marketing data for audience validation, quality assurance, troubleshooting, and analysis.
- Strong understanding of email marketing and CRM fundamentals.
- Strong written and verbal communication skills.
- High attention to detail and commitment to operational excellence.
- Available for occasional overnight travel (10%).
- Must pass a pre-employment drug test.
- Must be legally eligible to work in the country in which the position is located.
- Authorization to work in the US is required, this position is not eligible for visa sponsorship.
Skills
- HTML
- CSS
- Braze
- Movable Ink
- Liquid
- SQL
- JavaScript
- Git
- Litmus
- Email on Acid
- WCAG
- Figma
- AMP for Email
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- 3+ years
Education Level
- Bachelor's degree
- High School Diploma/GED
Salary/Compensations
- $88,000.00 - $132,000.00 per year
Benefits
- Healthcare benefits
- 401(k) plan and company match
- Crewmember stock purchase plan
- Short-term and long-term disability coverage
- Basic life insurance
- Free space available travel on JetBlue
About the Company
- Embody JetBlue's values of Safety, Caring, Integrity, Passion and Fun.
- Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards.
- Identify safety and security concerns, issues, incidents or hazards and report them.
- Traditional Office Environment
Equal Opportunity
- The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for a position.