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About the Role
PDC is seeking a Senior Product Manager to lead product strategy, execution, and marketing for their printer product portfolio. This role involves driving high-impact strategic initiatives and leading cross-functional teams.
Responsibilities
- Act as the portfolio's brand advocate and spokesperson to grow market share and profitability.
- Define and own the strategy and roadmap for the printer product portfolio.
- Lead global go-to-market strategy and new product development.
- Create product launch plans and oversee cross-functional implementation.
- Define and own product KPIs and roadmap, diagnose areas for improvement, and develop recommendations.
- Prepare monthly reports, forecasts, product reviews, and customer trend analysis.
- Develop a deep understanding of market and technology trends, competitive intelligence, and key influencers.
- Develop product marketing programs to meet sales forecasts and profit objectives.
- Interface with partners, customers, and industry leaders to champion the voice of the customer.
- Drive customer and market research initiatives to inform global product portfolio strategy.
- Interview customers and market experts to understand the market and translate insights into product requirements.
- Lead the development of new products based on market understanding.
- Work with R&D and Operations teams to translate product requirements into market-leading products.
- Partner with Marketing Communications, Digital, and Sales to align efforts and effectively position and message the product portfolio.
Requirements
- Proven abilities in B2B go-to-market strategy.
- Strong communication and positioning skills.
- Experience leading cross-functional efforts and teams.
Skills
- Product Strategy
- Product Execution
- Product Marketing
- B2B Go-to-Market Strategy
- Communication
- Positioning
- Roadmap Development
- KPI Management
- Market Trend Analysis
- Competitive Intelligence
- Product Launch Planning
- Customer Research
- Product Requirements Definition
- New Product Development
Experience Level
- Senior
About the Company
- PDC Healthcare enables connected care from admission to discharge with end-to-end identification solutions, including printers, barcode scanners, wristbands, labels, and software that work seamlessly with health system EHRs.
- PDC solutions accurately identify patients, clinicians, medications, specimens, and more throughout the continuum of care to enhance efficiency, reduce errors, control costs, and satisfy regulatory requirements.
- PDC also provides identification solutions to hospitality, entertainment, and event markets to identify people, control access, and streamline operations and efficiency.
- PDC is powered by Brady—a global provider of interconnected identification solutions at scale.