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About the Role
MediaCo is seeking a driven, entrepreneurial Integrated Media Sales Executive to generate advertising revenue by developing new business and growing relationships with advertising agencies, national advertisers, and brands. This role is responsible for selling integrated advertising solutions across MediaCo’s portfolio of Linear Television, Connected TV (CTV), OTT/streaming, Online Video (OLV), and Audio Streaming.
Responsibilities
- Proactively identify, prospect, and secure new advertising clients and agency partnerships to achieve and exceed revenue targets.
- Build and manage a robust sales pipeline through cold outreach, networking, referrals, agency relationships, and strategic account development.
- Develop new revenue opportunities while expanding investment from existing clients.
- Own the full sales cycle, including prospecting, pitching, proposal development, negotiation, closing, and account growth.
- Sell integrated advertising solutions across Linear Television, CTV, OTT/streaming, OLV, and Audio Streaming.
- Develop customized, cross-platform media proposals that align with client objectives, campaign strategies, and target audiences.
- Clearly communicate the value of MediaCo’s combined television, digital video, streaming, and audio portfolio.
- Identify opportunities to expand client investment by connecting traditional television advertising with digital and streaming solutions.
- Present data-driven recommendations that demonstrate the value of MediaCo’s audience, content, and multimedia offerings.
- Build and maintain relationships with media agencies, national advertisers, brand decision-makers, and agency investment teams.
- Develop a strong understanding of client business priorities, media strategies, and advertising objectives.
- Maintain regular client communication to identify opportunities, strengthen partnerships, and drive repeat business.
- Collaborate with internal sales, planning, research, and campaign operations teams to develop proposals and ensure successful campaign execution.
- Maintain accurate pipeline forecasts, account records, and sales activity within company CRM systems.
- Monitor revenue performance against goals and proactively address gaps in pipeline and account development.
- Stay informed on media industry trends, competitive offerings, digital advertising solutions, and evolving client needs.
- Use audience insights, campaign performance data, and market intelligence to strengthen sales presentations and client recommendations.
Requirements
- Approximately five years of media advertising sales experience in television, digital video, audio streaming, and integrated media.
- Demonstrated success in prospecting, developing new business, closing advertising deals, and achieving revenue targets.
- Proficient in selling and presenting integrated advertising solutions across Linear Television, CTV, OTT/streaming, OLV, and Audio Streaming.
- Understanding of digital media planning and buying processes, including direct-sold and programmatic advertising.
- Strong presentation, negotiation, communication, and relationship-building skills.
- Ability to translate client objectives into compelling advertising solutions and articulate the value of a multimedia portfolio.
- Self-motivated, organized, and comfortable managing multiple opportunities in a fast-paced, revenue-driven environment.
- Established relationships with advertising agencies, holding companies, and national advertisers.
- Experience selling multicultural media, Hispanic audiences, or Spanish-language television and digital advertising.
- Familiarity with digital advertising measurement, campaign reporting, and performance optimization.
- Must be legally authorized to work in the United States.
- This position is not eligible for visa sponsorship.
- Offers of employment are contingent upon satisfactory reference checks and a background check, conducted after a conditional offer of employment in accordance with applicable law.
Skills
- Integrated Media Sales
- New Business Development
- Revenue Growth
- Sales Pipeline Management
- Cross-platform Proposal Development
- Client Relationship Management
- Presentation Skills
- Negotiation Skills
- Communication Skills
- Relationship-building Skills
- CRM Systems
- Media Industry Trends Analysis
- Digital Advertising
- Programmatic Advertising
- Digital Media Planning
- Digital Media Buying
- Digital Advertising Measurement
- Campaign Reporting
- Performance Optimization
Experience Level
- Approximately five years of media advertising sales experience
Education Level
- Bachelor’s degree or equivalent combination of education and relevant professional experience
About the Company
- MediaCo is an Equal Opportunity Employer.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.