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About the Role
Edelman Intelligence is seeking an Associate Director of Analytics to join our expanding team. This role will oversee a team of analysts and work directly with internal and external stakeholders to define, build, and execute multi-channel measurement strategies for brand and acquisition programs for global clients. The ideal candidate should have experience in a cross-functional, collaborative client-facing environment and bring a balance of analytical fact-finding paired with intuition and storytelling.
Responsibilities
- Own the development of measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients.
- Contextualize and apply data to generate a holistic view of the consumer and inform the development of programs, content, and experiences.
- Apply knowledge of the client and the digital analytics craft to evaluate new data opportunities in the form of new sources, methodologies, technology partnership, client priorities, etc.
- Foster creative thinking around how to use data and how data can solve business challenges in support of marketing and communication activities.
- Collaborate with cross-discipline leads in Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence to guide decision-making with technical and non-technical groups.
- Provide day-to-day management and mentorship to a team of analysts on both short and long-term projects.
Requirements
- 6+ years of relevant experience in marketing analytics, or a related field.
- Experience working with integrated marketing and comms tactics (earned, owned, influencer, paid) and developing insights, ideally in a fast-paced client services environment.
- Experienced marketing analytics leader with experience onboarding, and developing talent ideally within an advertising agency, consulting, or other client-services environment.
- Expertise in cross-channel performance analytics with technical knowledge of web analytics, organic social analytics, influencer marketing and paid analytics.
- An excellent storyteller and data visualizer with experience in Tableau, CreatorIQ, Brandwatch, Sprinklr/Sprout, Supermetrics, etc. preferred.
- High level understanding of AI landscape with how to apply AI solutions to workstreams being a plus.
- Ability to simultaneously manage multiple deliverables with various stakeholders.
- Prospers in a dynamic & fast-paced environment.
- Strong team player who naturally possesses selfless, amicable, and supportive personal characteristics.
Skills
- Marketing analytics
- Cross-channel performance analytics
- Web analytics
- Organic social analytics
- Influencer marketing
- Paid analytics
- Tableau
- CreatorIQ
- Brandwatch
- Sprinklr/Sprout
- Supermetrics
- AI solutions
Experience Level
- 6+ years of relevant experience
Education Level
- A bachelor's degree or equivalent work experience.
- Possess a bachelor or graduate degree from an accredited post-secondary institution.
- A graduate degree from an accredited post-secondary institution highly preferred
Salary/Compensations
- $86,000 - $138,000 a year
Benefits
- Annual bonuses
- A Paid Time Off policy
- Region-specific benefits
- Medical and dental insurance
- Vision
- 401K
- Life insurance
- Disability insurance
- Paid time off
- Travel assistance
- Wellness programming
About the Company
- We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
- Edelman is seeking an Associate Director of Analytics to join our expanding team.
Equal Opportunity
- DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion.
- We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law.
- If you require a reasonable accommodation in any part of the employment process, please let us know.