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About the Role

As Strategic Planning & Partnerships Manager for North America, you will play a key role in shaping and supporting IWC’s regional brand strategy, helping translate global priorities and business objectives into locally relevant initiatives that strengthen brand equity, cultural relevance and market impact. Working closely with the Marketing & Communications VP and cross-functional teams, you will contribute to the development of the regional Strategic Plan, identify opportunities to strengthen IWC’s positioning within the luxury and cultural landscape, and lead selected strategic projects from concept through execution. You will also drive the development of IWC’s strategic partnerships in North America, identifying and nurturing relationships with relevant brands, institutions, communities and cultural partners, and developing meaningful activations that amplify IWC’s storytelling, engage key audiences and support the Maison’s long-term ambitions in the region.

Responsibilities

Support the Marketing & Communications VP in the definition of the brand vision for the region and support on the annual Strategic Plan preparation.
Develop and implement localized communications plans that support the HQ product launches, brand campaigns, events and cultural partnerships.
Ensure consistent and compelling brand messaging across the market.
Advise stakeholders and internal teams on messaging strategy, tone and execution to maximize impact.
Identify culturally relevant opportunities to elevate IWC’s voice within the luxury, design and cultural landscape.
Work closely with HQ and regional teams to adapt global strategies for the U.S. market.
Contribute to the development of integrated regional campaigns and activations supporting key product launches, brand moments and strategic priorities.
Work closely with the Events Manager, PR Manager and other cross-functional teams to ensure campaigns and experiences are grounded in a strong strategic narrative and deliver against defined brand and business objectives.
Identify opportunities to extend the impact of key campaigns and events through partnerships, communities, content and culturally relevant touchpoints.
Support the development of locally relevant storytelling and activation concepts that bring IWC’s heritage, innovation and brand territories to life.
Lead selected cross-functional activations and special projects, coordinating internal and external stakeholders from concept through execution.
Evaluate the impact of key initiatives and identify learnings and opportunities to strengthen future activations.
Develop IWC’s strategic partnerships and community engagement approach for North America, aligned with regional and global priorities.
Identify, evaluate and recommend relevant partners across luxury, culture, design, innovation, sport and entertainment.
Build and nurture long-term relationships with strategic partners, including Mercedes AMG Petronas Formula One Team, institutions and relevant communities.
Develop and execute impactful partnership activations across experiences, content, communications and client engagement.
Identify opportunities to connect IWC with new audiences and strengthen its cultural relevance through meaningful community engagement.
Manage partnerships from initial opportunity and negotiation through activation and performance evaluation.

Requirements

Minimum of 5 years of professional experience or related experience in Communication roles, with a focus on luxury retail sector is a definite advantage.
Master’s Degree in marketing, business administration or other related disciplines.
Excellent strategic thinking, problem-solving and strong abilities to translate business objectives into actionable communications plans and campaigns.
Knowledge of the North American luxury landscape.
Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
Fluent in English

Skills

Strategic Planning
Brand Strategy
Communications
Marketing
Partnership Development
Community Engagement
Luxury Retail
Strategic Thinking
Problem-Solving
Interpersonal Skills
Collaboration

Location

North America

Work Type

Full-time

Experience Level

Minimum of 5 years of professional experience

Education Level

Master’s Degree in marketing, business administration or other related disciplines

Salary/Compensations

$110k-$120k

Benefits

Medical, dental, and vision programs
Health savings and flexible spending accounts
Life insurance
Disability benefits
401(k) with employer match
Paid time off
Wellness reimbursement benefit
Employee assistance program
Volunteer days off

About the Company

Richemont is one of the world leaders in the luxury sector, with various Houses specializing in jewelry, watches and high-end accessories.
Each Maison embodies a tradition of style, quality and craftsmanship, and Richemont strives to preserve the heritage and identity specific to each of them.
Richemont is committed to innovating and designing new products in line with the values of its Houses, through a process of permanent creativity.
IWC Schaffhausen is a dynamic and quickly growing international brand which has established itself in the upper echelons of the luxury watch segment.
Richemont offers a generous compensation and benefits package for eligible employees.
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