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About the Role
Axway is seeking a Senior Product Marketing Professional to develop messaging for their AI Gateway, translate it into sales enablement materials, competitive intelligence, and field readiness content. This role requires hands-on content creation and execution within the global Product Marketing strategy.
Responsibilities
- Translate approved positioning for Axway’s AI Gateway and Amplify platform into clear product narratives, persona-based messaging, differentiated value propositions, and credible customer use cases.
- Communicate the role of AI governance alongside API Management, multi-pattern integration, and enterprise service discovery.
- Adapt narratives for technical and business buyers across various industries.
- Own assigned product marketing workstreams for launches and releases, including messaging, market-facing assets, FAQs, use cases, and commercial readiness.
- Collaborate with Product Management, Sales, and Field Marketing to deliver complete assets on agreed timelines.
- Personally research, write, and deliver high-quality white papers, solution briefs, product presentations, value decks, articles, and campaign source content.
- Build evidence-based customer stories and technical proof points.
- Convert strategic briefs into actionable plans and deliver finished outputs with minimal supervision.
- Recommend practical improvements based on field feedback, analyst research, competitor signals, and customer insights.
- Build practical pitch decks, sales plays, competitive talk tracks, demo stories, solution briefs, objection-handling guides, FAQs, and value-selling frameworks.
- Lead enablement workshops and launch-readiness briefings.
- Own an actionable competitive intelligence program across AI gateways, API Management, and integration markets.
- Improve positioning, objection responses, and deal support using competitor research, customer objections, and win/loss discussions.
- Work directly with account teams and solution engineering to understand deal friction and buyer priorities, translating insights into content.
- Maintain a current and easy-to-use enablement library and monitor field adoption.
Requirements
- 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables.
- Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs.
- Exceptional professional English writing and editing skills.
- Ability to show personally authored product marketing assets for executive, business, and technical audiences.
- Technical depth to collaborate credibly with enterprise architects, product managers, and engineers on APIs, AI governance, or integration platforms.
- Hands-on experience executing product launches and GTM content for enterprise software, including sales or customer-facing materials.
- Demonstrated autonomy, prioritization, and delivery reliability across multiple concurrent workstreams.
- Proven experience personally building field enablement assets and delivering effective training or workshops for enterprise Sales, pre-sales, or channel teams.
- Practical competitive intelligence experience producing battlecards, vendor differentiation, and objection guidance informed by deal or win/loss insights.
Skills
- Product marketing
- Messaging
- Value propositions
- Customer use cases
- AI governance
- API Management
- Integration platforms
- Go-to-market strategy
- Content creation
- Writing
- Editing
- Sales enablement
- Competitive intelligence
- Field enablement
- Training delivery
Location
- U.S.
Work Type
- Remote
Experience Level
- Senior
Benefits
- Health coverage
- Retirement plans
- Paid time off
- Flexible work
- Career development
- Competitive pay
- Global culture perks
About the Company
- Axway has been shaping the future of enterprise integration for over 25 years.
- Axway is recognized as a global industry leader, helping organizations drive digital transformation with secure, mission-critical software that powers impactful business outcomes.
- As part of 74Software, Axway is backed by a group of leading software companies delivering mission-critical solutions worldwide.
- Axway's focus is on delivering long-term value, leveraging cutting-edge technology, and fostering strong client partnerships.
- Axway believes in a collaborative, forward-thinking team environment.
- Axway celebrates diverse perspectives and experiences, recognizing people as its greatest strength.
Equal Opportunity
- Committed to providing equal opportunities and ensuring a fair and inclusive recruitment process.
- Does not discriminate on the basis of age, disability, gender, sexual orientation, race, religion, or any other protected characteristic.