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About the Role

Knix is seeking a Retention Marketing Specialist to manage owned channel campaigns, including email and SMS. This execution-focused role requires meticulous attention to detail and plays a crucial part in driving repeat revenue through targeted and personalized campaigns.

Responsibilities

Oversee the day-to-day, hands-on execution of email & SMS campaign marketing.
Manage the campaign calendar, briefing, creative approvals, QA, and execution of daily campaigns.
Build all audience segments for hyper-targeted and personalized campaigns.
Partner closely with Customer Experience, IMC, Creative, Product, and Digital Merchandising teams.
Handle the execution of direct mail marketing campaigns.
Work closely with Retention Marketing Managers to implement campaign strategy and execution roadmap.
Identify opportunities for personalized communication based on customer lifecycle.
Devise, execute, and analyze tests.
Stay up-to-date with trends and best practices in Email and SMS marketing.

Requirements

1–5 years of experience in email marketing.
Hands-on experience with Klaviyo.
Organized, detail-oriented, and reliable.
Creative problem solver.
Strong time management skills and a dependable work ethic.
Deep sense of responsibility and accountability.
Adaptable, self-motivated, and takes initiative.
Thrives in dynamic work environments with tight deadlines and fast turnarounds.

Skills

Email marketing
SMS marketing
Klaviyo
Direct mail marketing
Audience segmentation
Campaign management
Test and iterate mindset

Location

North America

Work Type

Full-time

Experience Level

1-5 years

Salary/Compensations

$66,000 CAD annually

Benefits

100% coverage of premiums for health, dental, and Health Spending Account (HSA).
Generous coverage for paramedical services, mental health support, and vision care.
Access to Dialogue app for virtual coaching, therapy, and legal counseling.
3 Floater Days and 10 Sick Days annually.
4 extra paid days off attached to long weekends (Victoria Day, Canada Day, Civic Holiday, and Labour Day).
Paid Parental Leave plan (80% salary for 24 weeks).
GRSP Match program (up to 3% match).
$500 annual development budget.
50% discount on Knix products.

About the Company

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life.
Through innovative products and an engaged community, Knix empowers people everywhere to be unapologetically free.
Launched in 2013, Knix is one of the fastest-growing intimate apparel brands in North America and is globally recognized as an innovator within the apparel space.
Reaches over 3 million customers through online stores, retail locations across North America, and channels such as wholesale and Amazon.
Revolutionizing the apparel industry with best-in-class customer experience, innovative products, and brands Knix and Kt by Knix.
Purpose-driven and authentic career opportunities.

Equal Opportunity

Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities.
Diverse and inclusive teams empower us to make better decisions and inspire innovation.
Committed to providing reasonable accommodations and will work with you to meet your needs.
Celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.