Director, Measurement & Analytics at Adelphi Group | AR, US | Rezi

Director, Measurement & Analytics at Adelphi Group

Director, Measurement & Analytics

Adelphi Group · AR, US

1 weeks ago

Director, Measurement & Analytics

Adelphi Group · AR, US

8 days ago
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About the Role

We are seeking a director to support and contribute to our Measurement & Analytics (M&A) team. You will play a key role in providing internal and external teams with campaign tracking solutions, reporting, and insights that transform data into actionable business strategies. As a hands-on leader, you will collaborate with cross-functional teams, manage client engagements for the world’s leading brands, and contribute to the development of innovative solutions and strategic analysis for client stakeholders.

Responsibilities

  • Lead and contribute to the delivery of client projects and engagements, ensuring high-quality outputs and actionable insights and recommendations that align with client objectives
  • Plan, develop and implement analytical frameworks, measurement strategies, and reporting solutions within Business Intelligence tools to support clients' business goals
  • Provide strategy recommendations, statistical modelling and analytics, test and learn frameworks, and convert insights into actions in collaboration with other team members
  • Collaborate with senior executives and a wide variety of internal and external stakeholders to identify business challenges and strategic opportunities where analytics can provide value spanning from web and merchandising analytics, media performance, customer lifetime value, and pricing and promotion optimization
  • Participate in responding to clients’ requests for proposal and presenting Commerce Intelligence capabilities
  • Lead, grow, and develop an analytics team and mentor broader team members providing training, guidance, and fostering a collaborative culture of analytical excellence
  • Stay informed about industry best practices, trends, and emerging technologies and contribute to the evolution of the team’s analytical approaches and continuous improvement of processes
  • Assist in executing the strategic vision for the Measurement & Analytics consulting practice, including supporting service offerings, methodologies, thought leadership content, and growth initiatives
  • Build and maintain strong relationships with client stakeholders, acting as a trusted advisor on commerce and analytics strategies

Requirements

  • Strong experience with learning agendas, hypothesis testing, A/B testing, experimental design, and building road maps
  • 5-7 years’ experience with direct-to-consumer/ eCommerce business reporting, insights, and analysis
  • Strong experience with data manipulation, visualizations and dashboarding with tools such as Google Data Studio, Tableau, PowerBI, and/ or DOMO reporting suites
  • Solid understanding of digital advertising, ad servers, and creative tagging; Experience with rich media technologies, real-time bidding, ad exchanges, and 3rd party ad servers such as Google DCM, Atlas, Mediaplex, Mediamind, etc.
  • Working knowledge of Google Analytics, Adobe Omniture, Crazy Egg, Moz, or other digital/site analytics
  • Agency or client-side experience
  • A self-starter who moves quickly and independently on initiatives without extensive guidance and supervision
  • Proactively looks ahead and anticipates business needs and makes necessary pivots. Comfortable with change and evolving circumstances.
  • Strong communication and presentation skills as well as able to develop strong relationships with clients and internal stakeholders and manage expectations.
  • Creative problem-solving skills and strong attention to detail
  • Proven project management skills and quality assurance discipline

Skills

  • Measurement & Analytics
  • Campaign tracking
  • Reporting
  • Data analysis
  • Business strategy
  • Google Data Studio
  • Tableau
  • PowerBI
  • DOMO
  • Digital advertising
  • Ad servers
  • Creative tagging
  • Rich media technologies
  • Real-time bidding
  • Ad exchanges
  • Google DCM
  • Atlas
  • Mediaplex
  • Mediamind
  • Google Analytics
  • Adobe Omniture
  • Crazy Egg
  • Moz
  • Site analytics
  • Learning agendas
  • Hypothesis testing
  • A/B testing
  • Experimental design
  • Road map development
  • Direct-to-consumer/ eCommerce business reporting
  • Data manipulation
  • Data visualization
  • Dashboarding
  • Web analytics
  • Merchandising analytics
  • Media performance analysis
  • Customer lifetime value analysis
  • Pricing and promotion optimization
  • Project management

Location

  • Remote

Work Type

  • Hybrid

Experience Level

  • Director
  • 5-7 years

Salary/Compensations

  • $150,000 - $175,000

About the Company

  • Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.
  • We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.
  • Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Equal Opportunity

  • At Flywheel, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Flywheel people to feel included and truly empowered to contribute fully to our vision and goals.
  • Flywheel is an Equal Opportunity Employer and participates in E-Verify. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
  • It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.