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About the Role
We are hiring our first Senior Data Product Analyst to establish a data-driven culture. You will be responsible for auditing existing data, identifying gaps, and developing a plan to improve data infrastructure and capture. This role involves defining core product metrics, building dashboards for various teams, and ensuring data quality. As the role evolves, you will become the product owner for consumer-facing data within the Dollarwise platform, shaping the data strategy for member experiences.
Responsibilities
- Audit existing data to understand what is tracked, where it resides, and its trustworthiness.
- Identify data gaps, including missing events, unowned metrics, and discrepancies across tools.
- Develop a comprehensive data plan outlining priorities, sequencing, and resource requirements.
- Evaluate and recommend data tools such as analytics, warehousing, and BI solutions.
- Define core product operating metrics (e.g., activation, retention, engagement, conversion) and ensure company-wide alignment.
- Build dashboards tailored for Product, Engineering, Leadership, and Product Marketing teams.
- Collaborate with Engineering on event tracking and instrumentation for accurate data capture.
- Establish data quality standards and documentation to promote data trust and self-sufficiency.
- Translate business questions into actionable analysis and recommendations.
- Assist Product teams in opportunity sizing and measuring feature impact.
- Develop self-serve data resources to reduce recurring reporting tasks.
- Own the strategy for how data is presented in the consumer experience.
- Partner with Product and Engineering on data-driven features for members.
- Contribute a data-informed perspective to product roadmap development.
Requirements
- 5+ years in product analytics, data analytics, or a similar role, preferably at a consumer app or early-stage company.
- Experience building a metrics framework or data function from the ground up.
- Strong SQL proficiency.
- Experience with at least one BI or dashboarding tool.
- Understanding of event-based product analytics, including tracking plans, funnels, cohorts, and retention.
- Experience evaluating and implementing data tools, considering cost versus actual team usage.
- Ability to communicate data insights effectively to diverse audiences (engineers, marketers, executives).
- Comfort with ambiguity and the ability to define requirements.
- Experience running or analyzing A/B tests.
- Interest in owning product strategy beyond reporting.
Skills
- SQL
- BI tools
- Dashboarding tools
- Event-based product analytics
- Tracking plans
- Funnels
- Cohorts
- Retention analysis
- Vendor evaluation
- Data quality
- Data documentation
- Communication
- Problem-solving
- Google Analytics (plus)
- PostHog (plus)
- FinTech (plus)
- Personal finance (plus)
- Subscription apps (plus)
- Python (plus)
- R (plus)
Location
- East Austin
Work Type
- In-office
- Full-time
Experience Level
- Senior
Benefits
- Relocation package
- Stocked snack bar
- Catered lunches
- Unlimited PTO
- 100% coverage for employee health, dental, and vision
- 401(k) with company match
- Lunch stipend
- Quarterly team-building activities
- Pet-friendly office
About the Company
- Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit.
- We have built one of the internet's fastest-growing brands with over 4 million subscribers and over 4 billion views.
- Our mission is to scale through Dollarwise, a financial health platform that transforms viral content into practical tools.
- We bridge the gap between entertainment and FinTech, providing personalized resources to empower users to master their habits and take control of their financial future.
- We are building the ultimate ecosystem for financial literacy and long-term growth.