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About the Role
Equinox is seeking a highly conceptual Senior Designer to elevate the brand's design language, uphold creative excellence through innovation, problem-solving, and impeccable taste. This role involves setting visual standards, owning and evolving design systems, and leading other designers toward consistently elevated work. The ideal candidate is a strong designer and proven art director with hands-on shoot experience.
Responsibilities
- Evolve design systems across all brand campaigns and owned channels, ensuring exceptional craft and consistency.
- Set the visual direction for design projects and ensure cohesive brand expression.
- Build, maintain, and govern design templates, component libraries, and asset toolkits.
- Explore the integration of gen-AI into design systems and workflows.
- Identify opportunities to refine and advance the brand's visual language.
- Serve as a senior creative resource and mentor to the design team.
- Audit work to identify inconsistencies and refine the design system.
- Act as a guardian of the Equinox brand, maintaining visual integrity and creative excellence.
- Approach design conceptually, backing ideas with mood boards and strategic rationale.
- Interpret and evolve brand guidelines with creative ambition.
- Partner with creative leadership to shape the brand's visual future.
- Review and elevate creative work across the team.
Requirements
- 5–7 years of experience in graphic design or a hybrid creative role, ideally within luxury, fashion, lifestyle, wellness, or premium consumer brands.
- Demonstrated experience leading design for a team, including setting direction, giving feedback, and mentoring.
- Proven track record building and maintaining design systems, templates, and brand guidelines at scale.
- Advanced knowledge of Figma, including components, variables, and shared libraries.
- Advanced knowledge of core Adobe programs (InDesign, Illustrator, Photoshop).
- Solid motion & editing capabilities (Premiere, After Effects).
- Strong knowledge of digital design and best practices across web & app.
- On-set art direction experience across stills and video.
- Solid understanding of print production.
- Working knowledge of and/or interest in gen-AI and its application in design workflows.
- Extraordinary understanding of typography and layout.
- Strong communication and presentation skills, able to articulate design rationale and give constructive feedback.
- Collaborative ‘can-do’ attitude.
- Exceptional time-management skills.
- Ability to travel for on-location shoots and club walkthroughs as needed.
- Must have a legal right to work in the United States.
Skills
- Graphic Design
- Art Direction
- Figma
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Premiere
- After Effects
- Digital Design
- Web Design
- App Design
- Print Production
- Gen-AI
- Typography
- Layout Design
- Communication
- Presentation
- Time Management
Location
- United States
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $105k-$125k
Benefits
- Competitive salary
- Benefits
- Industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with Equinox products and services (Personal Training, Pilates, Spa, Shop)
About the Company
- Equinox is a global leader in luxury health, wellness, and hospitality, creating premium, immersive experiences where performance, hospitality, design, and human connection converge.
- The company fosters an environment of excellence, pride, and innovation, driven by an entrepreneurial mindset.
- Equinox believes in building, operating, and innovating environments that foster meaningful human connection and change lives.
- Diversity, belonging, and ownership are core to their working culture.
- They offer long-term pathways for individuals seeking to do meaningful work in an environment that expects and delivers more.
Equal Opportunity
- Equinox is an equal opportunity employer.
- All information will be kept confidential according to EEO guidelines.