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About the Role
The Coordinator, Programmatic is responsible for the setup, execution, and monitoring of programmatic media campaigns. This role provides critical support to the activation team by ensuring all campaigns are launched flawlessly, tracked accurately, and adhere to best practices. The coordinator is a key contributor to operational excellence and is on a clear path to develop the analytical and strategic skills required for campaign management.
Responsibilities
- Accurately set up a variety of campaigns across multiple Demand Side Platforms (DSPs), such as DV360, The Trade Desk, Amazon DSP, etc.
- Upload and assign all creative assets for programmatic channels, including display, video, native, streaming audio, and connected TV.
- Assist the campaign manager in the setup and execution of various deal types within the DSP, including guaranteed and non-guaranteed deals.
- Utilize the Omni marketing intelligence platform and relevant tools to ensure accurate campaign setup and flawless launch adherence to best practices across all DSPs.
- Adhere to a campaign setup checklist to ensure 100% quality assurance for all launches.
- Assist the team in the generation and implementation of DSP conversion, remarketing, and 3rd-party verification pixels (e.g., brand safety, audience measurement, etc.)
- Assist the team in the implementation of applicable brand safety measures (e.g., pre-bid blocks, blocklists) using integrated partners like IAS and DoubleVerify.
- Generate and deliver campaign performance reports from DSPs, focusing on metrics such as delivery, spend, and site-level performance.
- Assist the team in tracking, measuring, and analyzing campaign activities against established KPIs.
- Review campaign data to flag potential challenges (e.g., under-pacing, low viewability, brand safety risks) or opportunities (e.g., high-performing placements, low eCPMs) to the Campaign Manager.
- Input and maintain campaign plans and budgets into the agency’s media management system (e.g., Prisma) based on media plans provided by planning teams.
- Support the team in solving billing discrepancies and maintaining accurate budget control reports (BCRs).
- Liaise with campaign managers to ensure the on-time and complete delivery of all campaigns.
- Assist with troubleshooting basic technical issues related to campaign setup to ensure a flawless launch.
- Participate in media partner meetings and complete trainings and certifications as required to stay informed of new opportunities and platform updates.
Requirements
- Post-secondary education in Marketing, Advertising, or a related field is an asset.
- A demonstrated passion for data, emerging media, and technology.
- Proficiency in Microsoft Office, particularly Excel (including pivot tables, basic formulas, and data visualization).
- Highly organized with a strong attention to detail and accuracy.
- Excellent communication skills (both written and verbal).
- A proactive and collaborative mindset with a strong desire for continuous learning and development.
- Ability to manage and prioritize time effectively in a fast-paced environment.
Skills
- DV360
- The Trade Desk
- Amazon DSP
- Microsoft Excel
- Pivot tables
- Basic formulas
- Data visualization
- Brand safety
- Audience measurement
- IAS
- DoubleVerify
- Prisma
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Coordinator
- Entry-level
Education Level
- Post-secondary education in Marketing, Advertising, or a related field is an asset.
Salary/Compensations
- $40,000 - $43,000
Benefits
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
- Four-day long weekends.
- Half-day summer Fridays.
- Meeting-free Friday afternoons year-round.
- Flexible hybrid work model.
- Formal training opportunities, including mental health training and inclusion education.
- Chance to be part of and grow within a global network of agencies.
- Opportunity to contribute to company culture by joining employee groups.
- Paid time off
About the Company
- At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.
- Community - We build a culture where our people show up for each other, grow together, and win together.
- Impact - Your work creates real outcomes — for clients, for the business, and for the industry.
- Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.
Equal Opportunity
- Omnicom Media is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.
- If you require an accommodation in any aspect of the selection process, please reach out to OMTalentTeam@oneomnicom.com.