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About the Role
As Senior Marketing Manager, Audience Engagement, you will lead the development and delivery of audience engagement and communication plans for collaborators across a diverse Open Access and Hybrid journal portfolio. Combining critical thinking with operational excellence, you will ensure marketing activity supports key business goals while crafting meaningful experiences for researchers and other interested parties.
Responsibilities
- Develop and lead audience engagement and collaborator communication strategies that increase awareness, drive submissions, support usage, and contribute to portfolio growth.
- Translate departmental and business priorities into effective marketing plans, objectives, and lifecycle engagement programmes.
- Lead, mentor, and develop a team of marketing professionals, encouraging an encouraging, inclusive, and high-performing environment.
- Coordinate the planning, delivery, and optimisation of multi-channel marketing campaigns, ensuring activity is audience-focused and dedicated.
- Use campaign performance data, audience insights, and market intelligence to measure impact and consistently boost marketing efficiency.
- Build positive relationships with Editorial, Researcher Marketing, Marketing Operations, and other collaborators to align activity with shared goals.
- Guide the creation of compelling marketing content and collaborator communications that reflect audience needs and strengthen engagement.
- Lead projects, continuous improvement initiatives, and external partner relationships, ensuring resources and investment deliver maximum value and impact.
Requirements
- Experienced marketing professional with a track record of developing and delivering successful audience engagement strategies that achieve measurable business outcomes.
- People-focused manager who enjoys coaching, developing, and empowering others to thrive and perform at their best.
- Skilled at turning data, insights, and campaign performance metrics into meaningful actions and recommendations.
- Confident relationship builder who can collaborate effectively and create alignment across functions and priorities.
- Highly organised and comfortable managing multiple projects, competing priorities, and deadlines while maintaining quality and focus.
- Excellent communicator with the ability to present ideas clearly, engage different audiences, and adapt your approach to achieve the best outcomes.
- Influential and collaborative, with experience gaining buy-in for new initiatives, recommendations, and innovative ways of working.
- Curious, creative, and solutions-focused, with experience leading projects, driving continuous improvement, and finding opportunities to improve performance.
Skills
- Audience engagement strategies
- Marketing campaign management
- Data analysis
- Relationship building
- Project management
- Communication
- Influencing
- Collaboration
- Continuous improvement
Location
- Hybrid
Work Type
- Perm
- Hybrid working up to 2 days per week in office
Experience Level
- Senior
Education Level
- Support for pursuing professional qualifications
Salary/Compensations
- £49,520 - £54,010
Benefits
- 25 days annual leave plus bank holidays
- 2 additional floating personal days
- Home working allowance
- Life assurance
- Income protection
- Travel insurance
- Private medical cover
- Access to the company doctor
- Tuition scheme
- Variety of snacks and beverages available in the office
- Healthy lifestyle reimbursement
- Anniversary trips
- Access to Company loans (season ticket loan, rental deposit loan, cycle loan)
About the Company
- Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement.
- Believing that research and education are critical in shaping society, Sara Miller McCune founded Sage in 1965.
- Sage is controlled by a group of trustees charged with maintaining its independence and mission indefinitely.
- Sage's guaranteed independence allows them to do more, work together, and think long-term.
Equal Opportunity
- We’re a Disability Confident Employer (Level 1).
- We’re committed to building a diverse and inclusive team and to sustaining a culture that celebrates diversity, encourages authenticity, and builds a deep sense of belonging.
- We encourage applications from all members of society irrespective of age, disability, sex or gender identity, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief as crafting value through diversity is what makes us strong.