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About the Role

Lead the planning, delivery, and optimization of integrated marketing campaigns from end to end across a diverse portfolio of commercial content projects. Act as a key internal partner to Commercial, evaluating campaign deliverability and risk, assessing yields, and providing marketing expertise to power sales pitches and win business. Build strong relationships across Content Labs and the wider business, taking ownership of campaign effectiveness, database utilization, and performance reporting.

Responsibilities

Plan, manage, and execute multi-channel marketing campaigns to support commercial content solutions.
Write, edit, and proof creative, high-converting marketing copy across email, social, display, and native advertising.
Oversee end-to-end email campaign management and build and maintain user-friendly landing pages and campaign websites.
Utilize multi-sector customer marketing databases and collaborate with external demand generation agencies.
Collaborate with sales and commercial teams to assess KPI deliverability, advise on yields, and shape creative campaign solutions.
Attend regular project meetings and calls with key internal stakeholders.
Contribute strategic and innovative ideas to refine marketing processes and expand the Content Labs offering.
Support the onboarding, training, and ongoing development of new and junior team members.
Act as a mentor and approachable role model for junior colleagues.
Provide direct line management to junior team members, including setting objectives and conducting performance reviews.
Foster an inclusive, collaborative, and supportive team environment.
Conduct in-depth email and channel performance analysis to optimize campaign effectiveness.
Create detailed, insightful post-campaign reports for clients, demonstrating ROI.
Share campaign data and market insights with internal commercial teams.

Requirements

Strong knowledge of B2B digital marketing channels, content marketing strategies, and campaign delivery.
Sound understanding of commercial sales principles, yields, and lead generation methodologies.
Familiarity with database management, CRM/marketing automation tools, native advertising, and CMS platforms.
Knowledge of campaign analytics, email metrics, and ROI reporting.
Understanding of the B2B publishing, media, or agency environment.
Excellent written and verbal communication skills.
Strong commercial acumen and analytical skills.
Exceptional multi-tasking, project management, and prioritisation skills.
Stakeholder management skills with confidence interacting with internal partners.
Creative problem-solving ability with a proactive, solution-oriented mindset.
Proficiency in Google Workspace applications.
Strong interpersonal, training, and mentoring skills.
Relevant experience in a multi-channel B2B marketing, publishing, or agency environment.
Proven experience in planning, executing, and analysing successful lead generation and content marketing campaigns.
Experience advising commercial teams on campaign deliverability and contributing to proposal development.
Confident experience in internal stakeholder management, campaign reporting, and supplier management.
Experience managing multi-channel campaign workflows across email, social media, and native display.
Experience in onboarding, training, or mentoring junior colleagues.
Results Driven: Focused on delivering against client KPIs, yields, and target outcomes.
Collaborative: A strong team player who builds effective relationships across departments.
Accountable: Highly organised with acute attention to detail.
Curious & Innovative: A self-starter who thinks outside the box.
Adaptable: Thrives in a dynamic, fast-paced environment.
Inclusive: Empathetic communicator who operates with respect and integrity.

Skills

B2B digital marketing channels
Content marketing strategies
Campaign delivery
Commercial sales principles
Yields
Lead generation methodologies
Database management
CRM/marketing automation tools
Native advertising
CMS platforms
Campaign analytics
Email metrics
ROI reporting
B2B publishing, media, or agency environment
Written and verbal communication
Commercial acumen
Analytical skills
Multi-tasking
Project management
Prioritisation
Stakeholder management
Creative problem-solving
Google Workspace applications
Interpersonal skills
Training skills
Mentoring skills

Location

Twickenham, Greater London

Work Type

Hybrid
Permanent
Full-time

Experience Level

Anticipated starting salary of £40,000
Relevant experience in a multi-channel B2B marketing, publishing, or agency environment
Proven experience in planning, executing, and analysing successful lead generation and content marketing campaigns
Experience advising commercial teams on campaign deliverability and contributing to proposal development
Confident experience in internal stakeholder management, campaign reporting, and supplier management
Experience managing multi-channel campaign workflows across email, social media, and native display
Experience in onboarding, training, or mentoring junior colleagues

Salary/Compensations

£40,000 - £45,000

Benefits

25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Work from anywhere in the world for up to 3 weeks of the year
Flexible working hours (core hours from 10-3)
Generous contributory pension scheme
Health Cash Plans: coverage for medical expenses, dental care, optical services, and more
Guaranteed interviews for disabled applicants who meet minimum criteria

About the Company

Haymarket Media Group values its people and strives to shape a better future with remarkable content.
Content Labs is Haymarket's in-house content marketing agency, delivering integrated marketing campaigns and bespoke commercial content across Haymarket's portfolio of leading B2B brands.
Haymarket is a proudly Certified B Corp™.
Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals.
Values: Integrity, Respect, Creativity, Innovation, and Expertise.
Invests heavily in people through professional development, internal training, mentorship, and coaching.
Certified Disability Confident status fosters an environment where all employees feel supported and valued.
Engages in charitable challenges and supports local communities.
Award-winning teams and a unique culture.

Equal Opportunity

Disability Confident Employer
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability.