Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Digital Marketing Specialist role.

Rezi rewrites your resume against University of St. Augustine for Health Sciences Career Center's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Digital Marketing Specialist posting at University of St. Augustine for Health Sciences Career Center — free, in seconds.

About the Role

The Digital Marketing Specialist supports the planning, execution, and optimization of paid digital marketing campaigns for the University of St. Augustine for Health Sciences. This role serves as the internal point person for paid media operations and performance, monitoring performance and budgets, ensuring campaigns are accurately tracked, managing forms and targeting constraints, and translating performance insights into actionable recommendations. They will also assist with the design and implementation of CRO tests and lifecycle campaigns, acting as a champion for digital marketing to build brand awareness and enhance the marketing pipeline.

Responsibilities

Plan paid media strategy, translating business objectives and marketing goals into effective, measurable digital campaigns.
Manage day-to-day planning, execution, and reporting for paid channels in collaboration with a digital marketing agency.
Monitor campaign performance, pacing, and spending against budgets and goals.
Review agency reporting, identify performance trends, and develop recommendations for optimizations.
Analyze downstream performance, ensuring campaigns align with institutional objectives, audience strategies, and regulatory/state requirements.
Ensure accurate tracking from ad platform to Marketo/CRM and partner with Marketing Operations and IT to troubleshoot data flow issues.
Update and audit campaign forms and lead capture flows.
Develop and implement CRO testing roadmap for paid landing pages.
Support light automation and campaign setup in Marketo.
Assist with email deployment tied to lifecycle campaigns.
Assist in the implementation of integrated channel strategies, coordinating with content, website, and marketing operations.
Establish and nurture relationships, and collaborate with key stakeholders, including marketing managers, agencies, Web, Content, IT, and Product.

Requirements

Excellent communication skills, both verbal and written.
Strong analytical skills and exceptional level of detail-orientation.
Demonstrated passion and desire to learn and apply digital best practices.
Highly developed, demonstrated teamwork skills.
Excellent project management skills, the ability to manage competing priorities, and the ability to build and maintain strong partner relationships.
Demonstrated ability to establish and maintain positive working relationships with the public, supervisors, professional staff/faculty, and co-workers.
Position may be required to travel.

Skills

Paid media platforms (e.g., Google Ads, Meta)
Web analytics tools (e.g., GA4, SEMRush)
Marketing automation or CRM platforms (e.g., Marketo, Salesforce)
Data, reporting, and performance analysis

Location

Standard office environment

Work Type

Full-time

Experience Level

3-5 years of experience supporting or managing paid media and email campaigns

Education Level

Bachelor’s degree in marketing, analytics, or related field required

About the Company

The University of St. Augustine for Health Sciences is an institution focused on higher education in health sciences.