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About the Role

Rippling is seeking a Growth Manager, SEO & GEO to drive organic growth across traditional search engines and AI-powered discovery platforms. This role involves scaling existing programs, optimizing performance, and developing new initiatives to increase visibility and generate qualified pipeline. The ideal candidate is analytical, proactive, and capable of managing projects from strategy to execution.

Responsibilities

Scale SEO and GEO growth initiatives, identifying opportunities to improve performance and drive impact.
Optimize traditional SEO performance across various query types.
Build and scale programmatic SEO initiatives for landing pages.
Grow bottom-of-funnel organic acquisition through high-intent content.
Execute and expand GEO programs for AI-powered search experiences.
Track and improve AI search visibility using measurement tools.
Strengthen topical authority and off-site visibility through backlinks and PR.
Drive technical SEO improvements related to crawlability, indexability, and site performance.
Build new organic growth opportunities by identifying gaps and developing new initiatives.
Measure and communicate performance, connecting SEO/GEO initiatives to business outcomes.
Support cross-functional execution by partnering with various teams.
Stay ahead of search and AI discovery trends, evaluating new approaches.

Requirements

5+ years of experience in SEO, growth marketing, or a related discipline, ideally within B2B SaaS or enterprise technology.
Proven track record of improving organic acquisition, qualified pipeline, or other meaningful business outcomes.
Hands-on execution experience independently executing SEO and GEO initiatives.
Comfortable moving between analyzing opportunities, implementing improvements, and measuring results.
Understanding of keyword research, search intent, technical SEO, content optimization, site architecture, internal linking, structured data, and link acquisition.
Experience applying SEO skills across large websites and multiple product or content categories.
Understanding of how AI-powered search experiences discover, select, and cite sources.
Experience testing and implementing strategies across platforms such as ChatGPT, Perplexity, Gemini, or Google AI Overviews is a plus.
Ability to interpret search and web analytics data, identify performance gaps, and prioritize opportunities.
Ability to connect organic visibility and traffic improvements to conversions, MQLs, SQOs, and pipeline.
Proficiency with Google Search Console, Google Analytics, Ahrefs, Screaming Frog, or similar SEO platforms.
Experience with AI visibility measurement tools such as Profound is a plus.
Experience building, optimizing, or scaling template-driven landing pages and other repeatable organic acquisition programs.
Ability to identify content gaps, evaluate search intent, and develop strategies for high-intent commercial queries.
Experience with B2B buying journeys, product-led content, and conversion-focused landing pages is a plus.
Comfortable diagnosing technical SEO issues, interpreting crawl data, working with HTML and structured data.
Ability to translate technical requirements into actionable implementation plans.
Proactive in identifying opportunities, developing hypotheses, and driving projects from idea through implementation and measurement.
Able to balance scaling established programs with testing new approaches in a fast-paced environment.
Interested in how search and AI discovery are evolving.
Ability to quickly evaluate new approaches and translate relevant trends into practical growth opportunities.

Skills

SEO
Growth Marketing
GEO
Technical SEO
Programmatic SEO
Keyword Research
Search Intent Analysis
Content Optimization
Site Architecture
Internal Linking
Structured Data
Link Acquisition
AI Search Optimization
Web Analytics
Data Analysis
Google Search Console
Google Analytics
Ahrefs
Screaming Frog
Profound
Project Management
Cross-functional Collaboration

Location

US-based

Work Type

Office-based (at least three days a week)

Experience Level

5+ years

Salary/Compensations

Competitive salary + benefits + equity

Benefits

Competitive salary
Benefits
Equity

About the Company

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.

Equal Opportunity

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com