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About the Role
Leo Berwick is seeking a Revenue Marketing Manager to drive engagement and pipeline through AI-first campaigns. This role involves managing account-based marketing, paid media, website, and digital channels, with a focus on measuring marketing's impact through data and collaboration with Revenue Operations.
Responsibilities
- Partner with the Managing Director and Sales to build and run account-based programs for named target accounts.
- Plan multi-channel campaigns by account tier and growth theme, turning content into campaigns that drive impressions and engagement.
- Track account-level engagement and pass meaningful signals to Sales.
- Run paid programs end to end on Influ2 and LinkedIn Ads, and on Google, Meta and emerging channels.
- Own targeting, budget pacing, testing and optimization for paid media.
- Brief and work with the brand and content team on ad creative.
- Own website updates and landing pages.
- Build conversion paths beyond a generic form, including content downloads, newsletter sign-ups, assessments, and event and webinar registration.
- Own technical and on-page search engine optimization (SEO), including execution and measurement.
- Improve how often AI tools such as ChatGPT and Google AI Overviews surface and cite Leo Berwick.
- Share search insights with the brand and content team to shape the content calendar.
- Build and maintain HubSpot campaigns, nurture flows, triggers and workflows.
- Work with the Events Manager on webinar and event campaigns, from registration and promotion to follow-up.
- Use AI and automation tools such as Zapier to connect systems and remove manual work.
- Own marketing performance and revenue reporting, including account engagement, campaign and event results, and influenced pipeline.
- Work with Revenue Operations on data, attribution, de-anonymization and dashboards.
Requirements
- 4–7 years of experience in demand generation, growth or digital marketing; B2B experience preferred.
- Demonstrated ability of using AI to build marketing systems, campaigns or workflows.
- Hands-on experience running account-based marketing aligned to a named-account sales motion.
- Direct experience running paid media on LinkedIn Ads.
- Experience with Google, Meta, Influ2 or similar ABM ad platforms is a plus.
- Strong HubSpot skills across campaigns, workflows, lists and reporting.
- Practical SEO experience and a working understanding of how to build visibility in AI-generated answers (AEO / GEO).
- Comfortable working with Google Analytics and campaign data.
- Hands-on experience with Claude or similar AI tools.
- Working knowledge of Zapier and website CMS platforms.
Skills
- Account-based marketing
- Paid media
- Website management
- Digital marketing
- AI tools
- HubSpot
- SEO
- Google Analytics
- Zapier
- CMS platforms
Location
- Toronto, Canada
- Remote (Canada)
Work Type
- Permanent
- Full-time
- Remote
- Location flexibility
Experience Level
- 4-7 years
Salary/Compensations
- $100,000–$140,000 CAD
Benefits
- Unlimited paid time off including 2 weeks of disconnected time each year
- Flexible working arrangements
- Tuition reimbursement
- Attractive medical, dental insurance
- Pension & retirement contributions
- Monthly fringe benefit stipend (up to $400)
- Additional benefits to support physical and mental wellness
About the Company
- Leo Berwick is committed to building a diverse, inclusive and accessible workplace.
Equal Opportunity
- Leo Berwick is an equal opportunity employer committed to building a diverse, inclusive and accessible workplace.
- We welcome applications from all qualified individuals and do not discriminate on any ground protected under applicable human rights legislation.
- Accommodations are available upon request at any stage of the hiring process, in accordance with applicable accessibility and human rights legislation.
- Please contact careers@leoberwick.com to request an accommodation.
- Information received relating to accommodation will be kept confidential and used only to support your participation in the hiring process.