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About the Role

Join our team as a New York-based Influencer Marketing Director! Dive into a dynamic role. Your chance to fuel the creative spirit starts here!

Responsibilities

Serve as a day-to-day account lead for clients in all forms of influencer marketing, including developing digital-first strategies, providing counsel, developing plans, and leading execution.
Partner closely with VP on key strategic decisions to ensure impeccable client service.
Collaborate with PR and interagency teams across media, creative, and social media to develop creative influencer campaigns.
Develop global strategies and recommend influencer standards for brands and their local agencies in key markets.
Work closely with integrated teams to create measurement plans, goals, and KPIs, and deliver regular analysis on brands.
Act as a critical expert in all things digital/social, driving best practices and learning.
Stay current on client audience, competitors, market, and trends to ensure comprehensive digital strategies across channels.
Flag potential risks/opportunities to VP and/or Client.
Directly supervise the internal client team, overseeing work, influencer negotiations, and contracting.
Support team career development through mentorship and training.
Drive the team to meet and exceed agency standards and client expectations.
Use personal high-level influencer and talent relationships in music, fashion, culture, and sports.
Continue to create new relationships for the brands and directly manage high-profile relationships with top-tier influencers and celebrity partners.
Strategically identify talent and influencers for campaigns that improve ROI and achieve campaign KPIs.
Provide on-the-ground support at key client moments, including events and activations in the US and globally.
Support VP in growth projects, goals, and new client acquisition.
Oversee financial metrics for the team, including budgeting, servicing, and expenses.
Cascade financial literacy to staff.

Requirements

Minimum 5 years of experience in influencer relations.
Previous experience working at a public relations agency strongly preferred.
Proven track record of executing large-scale influencer programs.
Possess a rolodex of top-tier influencer contacts.
Minimum of 2 years managing a team of at least two members.
Minimum of 2 years leading day-to-day client conversations and meetings.
Genuine enthusiasm and deep understanding of the digital/social media landscape, including emerging platforms/technologies.
Proficiency in team management and orchestrating events/programs exceeding a budget of $1M+.
Adept organizational skills and strategic resource allocation.
Previous experience conceptualizing and producing content.

Skills

Influencer Marketing
Digital Strategy
Client Leadership
Account Management
Public Relations
Social Media Marketing
Global Strategy Development
Measurement Planning
KPI Development
Digital Marketing
Social Media
Team Leadership
Mentorship
Training
Influencer Negotiation
Talent Relations
Celebrity Management
Event Management
Budget Management
Financial Literacy
Content Creation
Content Production

Location

New York

Work Type

Hybrid
Full-time

Experience Level

5+ years experience in influencer relations
2+ years team management
2+ years client leadership

Salary/Compensations

$95,000 - $110,000 annually

Benefits

Medical coverage through UnitedHealthcare
Dental and Vision coverage through Principal
401(k) plan with potential agency contribution via year-end profit sharing
15 vacation days
Extra day off on birthday month
Agency closed between Christmas and New Years
10 holidays throughout the calendar year
Summer Fridays (shorter work hours from Memorial Day to Labor Day)
12 weeks of paid parental leave
Formal policies to support working parents
Business line phone expenses covered or personal phone number covered on agency plan
Company provided laptop and accessories
IT support
Potential for discretionary end-of-year bonuses
Happy hours
Annual agency-wide offsite
Specialized employee resource groups
DEI programming and initiatives

About the Company

Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands.
We create meaningful connections between some of the world’s most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns.
We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell.

Equal Opportunity

Nike Communications, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.