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About the Role

This role supports high-impact, integrated initiatives and programs that broaden reach, heighten awareness and differentiate Four Seasons across the Americas. The Manager will collaborate with regional and global public relations and marketing communications leaders to advance earned media, integrated marketing campaigns and communications strategies.

Responsibilities

Manage Regional Programs and Events
Lead Americas agency partners in developing and executing timely, relevant and consumer-centric PR strategies
Direct the global agency network as an extension of the Corporate PR team across key media markets
Support the use of data, insights and performance learnings to shape communications strategy
Manage day-to-day communications across properties, agencies and regional teams
Lead on-the-ground execution of regional media events and activations, as well as Marketing Academies
Review property marketing plans and monitor ongoing performance, with a focus on PR and marketing communications
Support the development and review of integrated campaign briefs across Creative, Digital, CRM, Paid Media, B2B and other cross-functional teams
Partner with Creative, Social, Digital and Paid Media teams on property and ad-hoc regional initiatives
Collaborate with regional Creative Lead to audit digital, social, and collateral materials
Collaborate with Global F&B marketing team and AMER F&B Ops teams to support regional Focus and Road to $20M restaurant and bars
Lead the development of pre-opening agency briefing materials in partnership with property teams
Support the development of pre-opening PR strategies and communications roadmaps
Direct the planning and execution of media FAM trips and journalist stays
Support the evaluation of pre- and post-opening PR performance and key learnings
Lead the onboarding of property PR and marketing communications leaders
Work closely and collaboratively with cross-functional regional and global teams to ensure PR strategies are aligned with broader commercial, marketing and brand priorities
Provide ongoing direction and guidance to property PR and Marketing teams
Support the planning and delivery of quarterly Commercial Director and DPRM calls
Lead the regular review of property press room content
Collaborate with Global PR and Marketing teams to develop, maintain and deliver scalable training, guidance and best-practice resources
Support the Regional Brand Compass forum and review process
Support regional collaboration opportunities and activations
Lead the initial review of property-submitted collaborations
Guide properties and partners in bringing approved collaborations to life
Lead efforts to capture and share learnings, examples and best practices from regional programs
Support regional executive profiling and corporate communications initiatives
Provide timely support on crisis communications and reputation management matters
Apply sound judgment and a strong appreciation for reputational risk across all communications activity

Requirements

Undergraduate degree, post-graduate certificate or equivalent in Public Relations, Marketing Communications or a related discipline.
Minimum of five years of progressive communications and marketing experience in a corporate or agency environment.
Previous management experience in consumer public relations and media relations within an integrated marketing communications context.
An excellent project manager with strong strategic acumen who can lead and execute multiple projects with diverse stakeholders.
A leader with proven ability to develop and launch innovative and insight-driven communications strategies.
Possess both a creative and analytical mindset, with a strong understanding of earned and social media best practices.
Luxury hospitality and/or luxury goods or services experience and an understanding of luxury markets and consumers is an asset.
Advanced proficiency in Microsoft PowerPoint, Excel, Word, Teams, Outlook and OneDrive.
Experience with media monitoring tools and intelligence partners.
Strong knowledge of traditional, digital and social media.
Knowledge of SharePoint is an asset.

Skills

Exceptional interpersonal and relationship-building skills
Ability to collaborate across levels, disciplines and geographies
Superb written and oral communication skills
Strategic thinker
Self-starter
Takes initiative
Solves problems
Exercises sound judgment
Demonstrated ability to lead through influence
Build commitment to shared priorities and deadlines
Strong project management and organizational skills
Excellent follow-through and attention to detail
Ability to manage multiple priorities under tight deadlines in a fast-paced environment
High degree of flexibility, resourcefulness, energy and creativity
Strong judgment
Appreciation for reputational risk

Location

Toronto, Ontario

Work Type

Hybrid

Experience Level

Minimum of five years of progressive communications and marketing experience
Previous management experience

Education Level

Undergraduate degree, post-graduate certificate or equivalent in Public Relations, Marketing Communications or a related discipline.
Master's degree is an asset.

Salary/Compensations

$105,000 – $120,000 CAD + additional rewards as part of the total compensation package.

About the Company

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return.
Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart.
We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves.
Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime.
It comes from our belief that life is richer when we truly connect to the people and the world around us.
Four Seasons Hotels and Resorts is a global, luxury hotel management company.
We manage over 130 hotels and resorts and 50 private residences in 47 countries around the world and growing.
Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide.
At Four Seasons, we are powered by people and our culture enables everything we do.
Founded on the Golden Rule, we treat others - customers, employees, partners and suppliers - as we would wish to be treated.
This principle is the cornerstone of Four Seasons culture and is embraced by employees at every level around the world.

Equal Opportunity

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.