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About the Role

This role is an exciting opportunity to join Sweaty Betty as a Brand Manager, contributing to their global mission of empowering women through fitness and beyond. You will be instrumental in delivering the global brand strategy, developing and executing integrated campaigns, and building cultural relevance, brand consideration, and business growth.

Responsibilities

Develop and execute full-funnel, 360° brand campaigns and global initiatives that drive brand and business results.
Own campaigns end to end, including strategy, insight, briefing, planning, creative development, production, activation, budget management and measurement.
Support the Senior Brand Manager in developing and executing Seasonal Brand Plans across the business.
Own the organic social media strategy & calendar for Sweaty Betty (predominately Instagram, Pinterest, TikTok & Strava) ensuring we are in her pathway and speaking to her in and unmistakably SB way with the most culturally relevant content.
Ensure the timely delivery of marketing activity from creation through to execution, maintaining clear plans, responsibilities, approvals and critical paths.
Be an expert on our consumer, category and cultural landscape, using insight to create relevant stories grounded in our brand truths.
Turn Sweaty Betty’s brand strategy into distinctive campaigns, content and cultural moments that build consideration, conversation and demand.
Create clear product stories within campaigns, connecting performance, style and consumer benefit while building fame for our icon products.
Work closely with internal and external creative partners to develop the right idea and content for each channel, while maintaining one consistent brand story.
Build joined-up brand experiences across owned, earned and paid touchpoints, turning audiences into brand and product fans.
Partner with Growth and eCommerce teams to amplify key content and moments, support the customer journey and optimise activity through the funnel.
Develop campaign objectives, metrics and measurement plans.
Use brand and commercial results to assess effectiveness and improve future activity.
Lead Sweaty Betty’s influencer programme as a maternity cover, overseeing the programme strategy, talent and agency relationships, campaign integration and delivery.

Requirements

Proven experience developing end-to-end marketing strategies and executing full-funnel, 360° campaigns within fashion, lifestyle, sport, fitness or a related industry.
Strong strategic planning, campaign development and execution skills, with experience moving work from insight and idea through to launch and evaluation.
A strong understanding of consumer behaviour, category dynamics and the cultural landscape, with the ability to turn insight into compelling brand stories.
Excellent creative judgement and the confidence to challenge safe or generic work constructively.
Commercial awareness and the ability to connect brand activity to consumer behaviour, product demand and business performance.
Excellent collaboration and stakeholder-management skills, with experience working across internal teams, global markets and external partners.
Strong project-management skills, including experience managing budgets, agencies, production partners and competing priorities.
Confident using metrics and results to evaluate activity, optimise performance and make recommendations.
A self-starter who can move seamlessly from strategy into action and maintain momentum in a fast-moving environment.
Clear, persuasive communication and presentation skills.
People-management experience is desirable.

Skills

Social Media Strategy
Campaign Management
Brand Strategy
Content Creation
Influencer Marketing
Project Management
Budget Management
Stakeholder Management
Consumer Behaviour Analysis
Cultural Landscape Analysis
Creative Judgement
Performance Measurement
Communication
Presentation Skills

Location

Global

Work Type

Full-time
Maternity Cover

Experience Level

Proven experience

About the Company

Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better.
Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®.
Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.

Equal Opportunity

Our DEI Commitment: We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.
We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."
We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.