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About the Role
Lead performance strategy, planning, and integrated delivery for MedPal, with senior visibility across Avolta and Tissot. Connect client ambition with smart media thinking, turning business objectives into performance strategies that deliver meaningful outcomes. Bring specialists together across channels, shape investment decisions, and help clients navigate complex challenges with clarity.
Responsibilities
- Lead integrated performance strategy and planning for MedPal, with strategic input across Avolta and Tissot where needed.
- Turn business and marketing objectives into clear media goals, KPIs, channel roles, and actionable recommendations.
- Shape cross-channel investment decisions, bringing together Paid Search, Paid Social, Programmatic, Retail Media, and other relevant channels.
- Build trusted client relationships, leading strategic conversations and bringing proactive opportunities that respond to broader business priorities.
- Work with measurement, analytics, and channel specialists to turn performance data into insight, optimisation opportunities, and meaningful test-and-learn plans.
- Connect account, planning, and specialist teams around shared priorities, identifying risks and opportunities while maintaining quality and consistency across the portfolio.
- Provide clear direction to teams while overseeing budgets, scopes, forecasting, and opportunities to strengthen and grow the performance proposition.
Requirements
- Strong experience in digital media, performance marketing, or integrated media planning, ideally gained within a media agency environment.
- A strong understanding of Paid Search, Paid Social, and Programmatic, plus a working knowledge of Retail Media and the wider digital landscape.
- Experience developing integrated performance strategies that connect business objectives, audiences, channels, investment, and measurement.
- Confidence interpreting performance data and translating complex information into clear recommendations and compelling strategic narratives.
- Strong client leadership and communication skills, with experience working collaboratively with senior stakeholders and constructively challenging thinking when needed.
- Commercial awareness across media investment, agency scopes, and account growth, alongside experience coordinating complex, cross-functional work.
- An inclusive and collaborative leadership approach, with experience providing direction and supporting the development of others.
- Exposure to multi-market clients, advanced measurement, forecasting, or performance roadmaps would also be valuable.
Skills
- Paid Search
- Paid Social
- Programmatic
- Retail Media
- Digital media
- Performance marketing
- Integrated media planning
- Measurement
- Analytics
- Forecasting
Location
- UK
Work Type
- Office-based (4 days per week)
- Client-site (4 days per week)
Experience Level
- Senior
Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
About the Company
- Zenith is the ROI agency, helping brands make Bold Moves in communications to drive profitable, measurable growth.
- Bold Moves are big, brave shifts to strategy, data, audience or activation, grounded in evidence, backed by rigorous forecasting and designed to deliver stronger returns for clients and better experiences for consumers.
- Zenith works as empathetic partners, understanding clients’ businesses and tying success to theirs.
- Part of Publicis Media, Zenith has over 5,000 specialists across 90 markets.
- In the UK, Zenith works with leading organisations including The Very Group, Macmillan and Morrisons.
- Zenith believes an inclusive culture strengthens its business, enabling greater idea exchange, innovation and creativity.
- Publicis Groupe works primarily from the office or our clients' office four days per week.
- Guided by values: listen with empathy, uplift each other, take responsibility, and embrace change.
Equal Opportunity
- Zenith UK is a proud equal opportunities employer.
- We welcome and encourage applications from people of all backgrounds.
- We do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
- We are committed to providing a fair, accessible, and inclusive recruitment process.
- If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you.
- Sharing access needs information will never impact your application.